Making And Selling Cars

From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world. James Rubenstein documents the story of the automotive industry . . . which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century. Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges—the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.

The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

One of the greatest compliments I have ever received came very unexpectedly. I had been in the car business for about 20 years and had personally trained over 300 salespeople. The same training you are about to receive. I was just hired as the general manager of a dealership and was holding my first meeting with the salespeople. I was making the point that following a process is extremely important and I listed the steps in the sales training that are in this book. One of the salespeople raised their hand, took out a folded up piece of paper, and read the steps of the sales process I had just listed. I asked him where he got that from and he said that salespeople had been passing it around for years because they never received better training from their employers. That is the reason for this book. To give the person who wants to be a professional car salesperson a map on how to achieve success. This book is very extensive and was written for the new hire as well as the seasoned pro. I truly hope this becomes a tool that you use often and you have the discipline to follow the process. In other words, I hope this becomes The Car Salesman's Bible. Best regards, Ron

DO NOT SELL A USED VEHICLE OR ENTER THE CAR BUSINESS UNTIL YOU HAVE READ THIS BOOK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!BE A WINNER IN THE CAR SELLING PROCESS AND MAKE THOUSANDS OF DOLLARS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$; AND AT THE SAME TIME CREATE A VERY SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!HERE ARE SOME SIMPLE AND QUICK "MUST KNOW CONCEPTS" FOR A CAR SELLER, DEALER, DEALERSHIP, OR ENTREPRENEUR TO UNDERSTAND TO BE ABLE TO SELL A VEHICLE OR TO SELL MORE VEHICLES TO CUSTOMERS AND CREATE A SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE. As you are reading, remember this: "there is nothing wrong with making a lot of money, as long as you make it the right way" AND "it's not what you do, but rather how you do it."I have been a successful car sales person for about 13 years and a Licensed Car Dealer for approximately 11 years. I have owned and ran my own dealership for about 11 years as well. Therefore, I know this business very well through my own experiences and can tell you what it takes to be successful in this business and how to maximize your money making possibilities.This very short book will give you the ABSOLUTE confidence, from the beginning to the end of the car-selling process, of how to sell a vehicle and make thousands of dollars and create a very satisfied and reliable long-term customer base that will serve you well for a long time.This book is ABSOLUTELY the way to minimize the price you pay for a vehicle; and an ABSOLUTE way to make sure you acquire quality vehicles; and an ABSOLUTE way to sell more vehicles; and an ABSOLUTE way to maximize the profit you make at the sale of the vehicle; and an ABSOLUTE way to get more customers; and an ABSOLUTE way to ensure you create a very satisfied and long-term customer base that will serve you well for a long time.If you do not know these concepts and car selling tips, you will CERTAINLY pay more for the price of the vehicle; and/or you will be selling low quality vehicles and thus sell less vehicles; and/or you will DEFINTELY make less profits; and you will not have many satisfied customers; and you will not be able to create a long-term satisfied customer base. FURTHER, this book is short and straight to the point. This book is also very simple to follow and all the concepts are disclosed in a way that is manageable so you can master them easily and quickly and commit them to your memory or strategy and go into the car selling process with extreme CONFIDENCE and make a lot of money and have a very happy and satisfied long-term customer base.By now we all are aware that Dealers, Dealerships, Sales People, and Sellers of vehicle's make more when they sale the vehicle at a higher price. There is no secret that the seller's whole motivation is to sell a customer the vehicle at the highest price possible, and/or at the highest interest rates possible, and/or on the seller's terms. It is a very common practice in dealerships that the higher the sales person sells the vehicle for, the higher the sales person's commission! The higher the interest rate, the higher the sales person's commission! The more the sales person can convince the buyer to sign the contract closer to his terms, the higher the sales person's commission!Therefore, it should not be a surprise to you that if you were to change this "mindset" and you become a seller with the mindset to create a satisfied customer, then you would be well on your way to out-doing the competition. Thus, you need to gain the most knowledge and develop strategies and tactics to create a satisfied customer base. It's simple. No customers, No business!!! This is just common sense.The concepts, and the explanations of these concepts, will CERTAINLY put you at a better advantage and stimulate growth for your business. These concepts are a "must know." This book entails a very concise and short but thorough straight to the point step-by-step guide...

DO NOT SELL A USED VEHICLE OR ENTER THE CAR BUSINESS UNTIL YOU HAVE READ THIS VERY SHORT AND SIMPLE BOOK!!! THESE BUSINESS STRATEGIES AND TACTICS ARE EASY TO REMEMBER AND CAN BE USED FOR A LIFETIME!!! BE A WINNER IN THE CAR SELLING PROCESS AND MAKE THOUSANDS OF DOLLARS$$$; AND AT THE SAME TIME CREATE A VERY SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE!!!HERE ARE SOME SIMPLE AND QUICK "MUST KNOW CONCEPTS" FOR A CAR SELLER, DEALER, DEALERSHIP, OR ENTREPRENEUR TO UNDERSTAND TO BE ABLE TO SELL A VEHICLE, AND/OR TO BE ABLE TO SELL MORE VEHICLES TO CUSTOMERS AND TO CREATE A SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE. As you are reading, remember this: "There is nothing wrong with making a lot of money, as long as you make it the right way." And "it's not what you do, but rather, how you do it." And "it's not what you say, but rather, how you say it." I have been a successful car sales person for about 16 years and a Licensed Car Dealer for approximately 14 years. I have owned and ran my own dealership for about 13 years as well. Therefore, I know this business very well through my own experiences and can tell you what it takes to be successful in this business and how to maximize your money making possibilities. This very short book will give you the ABSOLUTE confidence, from the beginning to the end of the car-selling process, of how to sell a vehicle and make thousands of dollars and create a very satisfied and reliable long-term customer base that will serve you well for a long time. This book is ABSOLUTELY the way to minimize the price you pay for a vehicle; and an ABSOLUTE way to make sure you acquire quality vehicles; and an ABSOLUTE way to sell more vehicles; and an ABSOLUTE way to maximize the profit you make at the sale of the vehicle; and an ABSOLUTE way to get more customers; and an ABSOLUTE way to ensure you create a very satisfied and long-term customer base that will serve you well for a long time. If you do not know these concepts and car selling tips, you will CERTAINLY pay more for the price of the vehicle; and/or you will be selling low quality vehicles and thus sell less vehicles; and/or you will DEFINTELY make less profits; and/or you will not have many satisfied customers; and/or you will not be able to create a long-term satisfied customer base. FURTHERMORE, this book is short and straight to-the-point. This book is also very simple to follow and all the concepts are disclosed in a way that is manageable so you can master them easily and quickly and commit them to your memory or strategy and go into the car selling process with extreme CONFIDENCE and make a lot of money and have a very happy and satisfied long-term customer base. These concepts, and the explanations of these concepts, will CERTAINLY put you at a better advantage and stimulate growth for your business. These concepts are a "must know." This book entails a very short and concise, but thorough, straight to-the-point step-by-step guide to selling a car, and/or for selling more cars. And again, THESE BUSINESS STRATEGIES AND TACTICS ARE EASY TO REMEMBER AND CAN BE USED FOR A LIFETIME!!! We will discuss: Why quality, honesty, and integrity are so important, where and how to find the best price deals on vehicles, how to inspect a vehicle before putting it in your inventory, how to prepare your vehicles for sale, how to market your vehicles, and how to engage your customers to get them to buy. So let's get started: By now we all are aware that Dealers, Dealerships, Sales People, and Sellers of vehicles make more when they sale the vehicle at a higher price. There is no secret that the seller's whole motivation is to sell a customer the vehicle at the highest price possible, and/or at the highest interest rates possible, and/or on the seller's terms. It is a very common practice in dealerships that the higher the sales person sells the vehicle for, the higher the sales person's commission! The higher the interest rate, ...

The sales training courses in this book will show you how to sell with confidence by using step by step training guide on what to do and say at each stage of the selling process. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use to make you more sales and more money.When I got in the car business almost 19 years ago, I was thrown to an office. I had no training, the only close I learned was "If I Could Make It Affordable, Would You Buy It...' my only technique was selling on price. Later, I moved back to B.C and had a great manager that took me under his wing and taught me a few good techniques. I am going to share some of these with you in this book...!It doesn't seem very complicated to sell cars, but there is more to it than meets the eye. This book will guide you into the sales side of the automotive industry and what you can expect as a new sales representative. Car Sales Professional will give you an idea of what goes into being a top car sales professional and how they started in the car selling business. In fact many of the high paid car sales professionals working today started without a clue and yet these top sales people are making over six - figure income. That is some serious money and believe it or not you can do the same if you have what it takes to sell professionally. Most car sales people started in the car business without a clue to what it takes to sell vehicles professionally, and in very little time they have been able to enjoy a successful career that pays them quite well. They didn't go to college or a trade school to learn how to sell cars. Most of them they read books on how to sell cars. In Matter Of Months You could be earning a six - figure income yourself..!