Making Nutrition Your Business

Making Nutrition Your Business, Second Edition is an essential and comprehensive resource for creating, growing, and maintaining a successful nutrition private practice. It is a complete roadmap to beginning a nutrition-based business, providing detailed advice on: Structuring your business, Money management, Setting up and equipping an office, Using technology to your advantage, Marketing and growing your business, Billing and reimbursement, Getting clients to return, and more. Written by two experienced private practitioners with thriving businesses, this hands-on second edition includes more guidance on setting up third-party reimbursement and becoming an insurance provider, a new chapter featuring success stories from private practice dietitians, and a comprehensive resources section. It is a must-read for all dietetics professionals who aspire to go out on their own! Book jacket.

This is an essential resource for any dietetics professional considering a switch to private practice, consulting, writing, or speaking. This book discusses what it takes to go solo, how to structure your business, money management essentials, office space tips, how to use technology to rev up your practice, marketing ideas that will get you noticed, and more.

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Discusses how to start, build, and manage a private practice in the field of nutrition. Written for dietitians and dietetic technicians to offer practical suggestions and guidelines on the development of money-making ventures.

Nicole Aucoin, Founder and CEO of Healthy Steps Nutrition, did something many people only dream of doing. She left a stable, salaried position as a hospital dietitian to become her own boss. Healthy Steps Nutrition has developed the gold standard for building a nutrition business from the initial stages of launching to scaling a program. As any business start-up, Nicole has faced challenges along the way. However, her passion for changing people's lives through nutrition and exercise kept her from giving up and going back to the comforts of her old job. She evaluated, assessed, and adjusted her approach, and has been able to scale the program to help dietitians and fitness facilities implement nutrition around the world. Nourish: How to Grow Your Nutrition Business from the Ground Up is the story of how Nicole took the small idea of helping people change their lifestyle through proper nutrition into a successful nutrition business. It is the how-to guide for starting a nutrition business from the ground up. Whether you are a registered dietitian or fitness facility owner, this roadmap will lead you to a profitable nutrition program. Nicole's experiences and stories throughout the book will guide you to be a better leader in our own nutrition endeavors.

The immense progress in the various fields of research in life sciences allows us to see the connection between nutrition and health in a different light. We can effectively improve our health and our quality of life by redesigning out diet on a scientific basis. Health will become the most decisive innovation-factor within the food industry. While in the previous 40 years convenience was the main source of value added, the greatest value added in the coming 20 years will derive from products with an additional benefit for our health. The food industry with its cutting-edge technology will play a decisive role in health-improvement for entire population groups. The scientifically-based nutrition for health will offer an effective and cost-saving personalized diet which in the future will prevent and administer to the acute and chronic diseases of the 21st century. "

Nutritionist in Private Practice is a must have resource for the registered dietitian, nutrition student, dietetic intern, nutritionist or health coach who someday dreams of having their own business. Get the inside story of what it took for one nutritionist to leave behind the 40 hour work week and salaried paycheck to transition into self employment. The mysterious world of private practice that is not typically part of nutrition curriculum is unveiled through the perspective of one person who has successfully made the transition and built a nutrition business using her own resources. Popular topics such as whether or not to take insurance, having a website, developing programs, networking and marketing and balancing responsibilities of everyday life are discussed in honest detail as the author takes you through her journey in the first year on her own. The writing style is conversation and frank, providing a glimpse into the life of a real person entering the world of entrepreneurship. The reader is provided with a tale of human experience rather than just a handbook of instructions.