Making Of Mod Advertising
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Making Of Mod Advertising
Author | : Pope |
Publsiher | : Unknown |
Total Pages | : 360 |
Release | : 1983 |
Genre | : Advertising |
ISBN | : STANFORD:36105040075561 |
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The Treasury of Knowledge and Library of Reference
Author | : Samuel Maunder |
Publsiher | : Unknown |
Total Pages | : 942 |
Release | : 1859 |
Genre | : Classical dictionaries |
ISBN | : OXFORD:600070452 |
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Dictionary of the English Language
Author | : Robert Sullivan |
Publsiher | : Unknown |
Total Pages | : 514 |
Release | : 1854 |
Genre | : Electronic Book |
ISBN | : OXFORD:590953583 |
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The Century Dictionary The Century dictionary
Author | : William Dwight Whitney,Benjamin Eli Smith |
Publsiher | : Unknown |
Total Pages | : 910 |
Release | : 1895 |
Genre | : Atlases |
ISBN | : NLI:3005193-10 |
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Principles of Marketing Engineering 2nd Edition
Author | : Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn |
Publsiher | : DecisionPro |
Total Pages | : 287 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 9780985764807 |
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The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Package Engineering Including Modern Packaging
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 1800 |
Release | : 1981 |
Genre | : Cartons |
ISBN | : UCLA:L0050883842 |
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The school etymological dictionary and word book Chiefly an abridgment of Etymological and pronouncing dictionary
Author | : James Stormonth |
Publsiher | : Unknown |
Total Pages | : 290 |
Release | : 1872 |
Genre | : Electronic Book |
ISBN | : OXFORD:600085063 |
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Encyclopedia of Women in Today s World
Author | : Mary Zeiss Stange,Carol K. Oyster,Jane E. Sloan |
Publsiher | : SAGE |
Total Pages | : 2017 |
Release | : 2011-02-23 |
Genre | : Social Science |
ISBN | : 9781412976855 |
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This work includes 1000 entries covering the spectrum of defining women in the contemporary world.