Making Pictorial Print

Applying media theory to late-Victorian print, Making Pictorial Print shows how popular illustrated magazines developed a new design interface that encouraged dynamic engagement and media literacy in the British public.

This book by George French examines the relationship between printing and graphic art, exploring how typography and aesthetics affect the communication and perception of ideas. French argues that appropriate form is more important than beauty alone in printing, as the right typography can enhance the force, clarity, and beauty of the printed matter. He suggests that books have a powerful influence on the public's taste and artistic education, and that printing as an art form can enhance the experience of reading. French also considers the commercial and mechanical advances in printing, which have led to specialization but limited versatility and originality. With a call for a new focus on artistic and intellectual improvement, 'Printing in Relation to Graphic Art' offers valuable insights for graphic designers, printers, and anyone interested in the art of printing.