Management Process And Organisational Behaviour For Bcom Hons Ggsip University Delhi

Management Process and Organisational Behaviour

Management Process and Organizational Behaviour presents the basic concepts and applications in Management Process and Organizational Behaviour with students friendly approach. Thorough emphasis has been given on the conceptual and practical aspects of Management Concepts and Organizational Behaviour to facilitate the Reader to understand the basic instinct of Management Concepts and Organizational Behaviour.

The Most Encouraging Response To Our Book Management Process And Organisational Behaviour, Prompted Us To Expand The Management Horizons And Approach The Subject From Various Angle And Various View-Points In Depth And Exhaustive Manner.Organisational Behaviour Is The Study Of Individual And Group Behaviour In Work Settings. This Study, Complex As It Is, Has Acquired New Dimensions With The Dynamic Social And Technological Changes Of The Past Two Decades. Changing Demographics, Cultural Diversity, More Educated Work Force And Awareness Of Rights And Privileges Have Prompted A New Look At The Entire Organization Structure And Systems. This Book Has Been Prepared To Cover Extensively Various Facets Both Micro As Well As Macro Of The Field Organisational Behaviour. The Language Of Presentation Is Highly Communicative So That It Become Interesting And Comprehensive.The Matter Contained In The Book Has Been Organized Along The Context Of Definition Of The Field Of Organizational Behaviour Which Involves The Individual Behaviour And The Factors Which Affect Such Behaviour, Group Behaviour And Group Dynamics Relative To Individuals Within The Group And The Group Interface With The Organisation And The Structure Of Organization Itself.

Management Concept And Organisational Behaviour As A Paper Is Being Taught At The Graduate And Post Graduate Level And Different Management Courses Syllabus In Almost All The Indian Universities And Institutions. The Various Courses Conducted By Management Institutions At The Central And State Level Too Have Been Considered In Respect Of Their Syllabus, Course Contents And Requirements. Thus The Material Presented Here Would Be Of Interest As Well As Great Use To The Students Of B.Com., M.Com. And Other Management Courses. This Book Will Provide Complete Knowledge Of Process, Planning, Controlling, Behaviour Of Management And Organization.ContentsManagement Process And Thought; Aspects Of Planning And Controlling; Group Dynamics; Motivational Process; Leadership Theories And Behaviour; Organisation And Effectiveness; Organisational Behaviour; Organisational Conflict; Organisational Communication; Organisational Change And Development; Decision Making; Formal And Informal Organisations; Organisation Culture; Etc.

About the Book: Organization behavior has assumed tremendous importance for business planning and growth in today's competitive scenario. It is an integral element of the core syllabi at MBA, M.Com, BBM, BBA, B.Com and PG Diploma Courses. This book presents an indepth and comprehensive coverage of organization behavior. Salient Features: Latest developments in the Indian industry scenario have been included Latest information technology concepts have been discussed in detail with all the aspects of strategic management Chapter contents and learning objectives which provide the direction to the students, managers, directors, teachers, strategic consultants and CEOs Boxes present the latest industry incidents and developments Exhibits, tables, and charts illustrate the concepts Numerous examples make the concept easy to understand Case studies Contents: Organization Behavior Foundations of Individual Behavior Personality and its Theories Perception Learning and its Theories Attitude and Values Management of Motivation and its Theories Team Building and Group Dynamics Change and Conflict Management Leadership and its Theories Organization Behavior Structure, Process and Design.

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

The third edition of Organizational Behaviour: Text and Cases offers a concise yet comprehensive coverage of the theories that determine behaviour in organizations. The relationship between effective organizational behaviour and the effective functioning of an organization is established through a clear and lucid style of presentation. With the help of necessary concepts, tools and techniques necessary for understanding behaviour in organizations, this book attempts to unfold human behaviour at four levels; starting from the individual processes and moving on to the interpersonal, organizational, and change processes. It encourages active learning through exercises, field projects and case studies, and develops competencies that are essential for becoming successful managers and effective employees in organizations. The three new chapters—Career, Planning and Management; Performance and Reward Management; and Gender Issues in Management—help readers understand organizational behaviour in the current Indian business scenario better. KEY FEATURES • Classroom-tested case studies pertaining to actual incidents from the workplace • Several examples from BPCL, HCL Technologies, Wipro, Infosys and SAP highlighting the best practices in the industry • Caselets focusing on behavioural issues in organizations • Field projects involving students in data collection and analysis • Marginalia summarizing crucial points and serving as quick references • A companion website featuring multiple-choice questions, learning objectives, an instructor’s manual, and PowerPoint lecture slides enabling effective presentation of concepts

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography