Managing Technology Transfer

This study in technology transfer uses company-specific examples to enrich an exploration of the complex and dynamic issues involved. It describes technology transfer as more than the hand-over of new technology hardware.

This book identifies the major factors responsible for effective transfer of information and human expertise from an advanced country or a multinational corporation to the developing world.

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing’s strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.

Drawing on the 'varieties of excellence' evident in best practice institutions, this work explores the structures, activities and mechanisms for technology transfer, while reviewing conditioning factors that shape the parameters of technology transfer initiatives.

Offering proof-of-concept (POC) to inventors is often a difficult task for most Technology Transfer Offices (TTOs). Through an in-depth analysis of 15 years of IP portfolio management by Oxford University Innovation (OUI), this book identifies the salient aspects of the technology transfer evolution and the role that technology transfer managers (TTMs) play in closing the gap between academia and business. Innovation Finance and Technology Transfer: Funding Proof of Concept seeks to prove that a well-managed POC Fund can achieve positive financial results and that the chances for an IP portfolio management to be "in the money" increases if the TTO is attached to an entrepreneurial University. This work illustrates how innovation based on Intellectual Property Rights protected and managed by a highly-skilled group of technology transfer managers succeeds in technology transfer. It offers a vademecum to practitioners to follow a step by step best practice procedure embraced by the Oxford TTO to manage the POC investment process. This book is valuable reading for intellectual property scholars, business school students, social sciences researchers, investment professionals and technology transfer practitioners, as well as those working in innovation think tanks and policy circles.

Today's most successful businesses thrive on their ability to recognize market needs, conceptualize products that will meet those needs, and acquire the technology necessary to make them a reality. This comprehensive book shows how to make this process of innovation and technology transfer work for your company. The authors describe and evaluate the whole innovation process as it would affect a company implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of available technologies, to business and management aspects such as finance, marketing and intellectual property.

Now fully revised and updated the classic book on effective R&D management "This thoughtful and detailed work outlines what is required in order to achieve the desired end results in a networked world where teamwork and collaboration are increasingly important to globally dispersed workforces." JOHN CHAMBERS, Chairman and CEO, Cisco Praise for the Second Edition "This is a superbly written book and could make an excellent reference and text for related university courses." E. LILE MURPHREE, JR., PHD, former Chairman, Department of Engineering Management, The George Washington University "Provides a superb exposition of the role that social and psychological phenomena play in today's organizations." FRED E. FIEDLER, Professor of Psychology Emeritus, University of Washington, Seattle As the economy shifts from producing goods to producing information, the role of researchers in shaping the future has become immense. By taking advantage of modern technology, the highly trained and predominantly autonomous researchers from around the globe collect and share information better than ever yet, there is still a lack of an effective centralized structure for an R&D organization manager to integrate the efforts from many disparate individuals into a unified plan. Managing Research, Development, and Innovation, Third Edition covers the management skills and leadership theories essential to generating products and excelling in today's global economy. Topics of interest include how to design jobs, organize hierarchies, resolve conflicts, motivate employees, and create an innovative work environment. Discover how superior management skills can increase funding, generate profit, and improve the effectiveness of technologically based organizations. This new revised edition: Covers all aspects of the research and development process with focus on the human management function Includes two new chapters covering the innovation process critical to research and development of new products and services Outlines the challenging issues related to diversity in science and technology organizations and provides insights as to how diversity can be used to enhance creativity Managing Research, Development, and Innovation, Third Edition is the most complete, insightful book of its kind. Useful for professionals and graduate students alike, the text demonstrates in clear, straightforward prose how good management skills will shape the future.