Managing The President S Message

Winner, 2008 Richard E. Neustadt Award, Presidency Research Group organized section of the American Political Science Association Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It’s even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her fascinating new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton. Kumar describes how today’s White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts. Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.

“A Washington insider draws on decades of experience to deliver a blistering critique of the state of American government” (Kirkus Reviews) in an authoritative scrutiny of the forces that run our society and a call to fix our democracy before it’s too late. If you’ve been watching the news and worrying that our democracy no longer works, this book, “a cri de coeur from one of our wisest Americans” (Michael Beschloss, Presidential Historian), will help you understand why you’re right. There is colossal concentration of power in the Presidency. Congress is crippled by partisanship and hostage to special interest money. The Supreme Court and many lower federal courts are riven by politics. Add politically fractured and fragile media, feckless campaign finance laws, rampant income and education inequality, and multicultural divisions, and it’s no wonder our leaders can’t agree on anything or muster a solid majority of Americans behind them. With decades at the top in government, law, and business, Joseph A. Califano, Jr. has the capacity to be party-neutral in his evaluation and the perspective to see the big picture of our democracy. Using revealing anecdotes featuring every modern president and actions of both parties, he makes the urgent case that while we do not need to agree on all aspects of politics, we do need to trust each other and be worthy of that trust. He shows how, as engaged citizens, we can bring back systems of government that promote fairness and protect our freedom. “It’s hard to argue with [Califano’s] analysis” (The New York Times Book Review) that the longer we wait to fix these problems, the more dangerous our situation will become.

Especially coming out of the landmark presidential elections of 2008 and 2016, the study of the American presidency--both as a political institution and of those who have held the office--is one of the most fascinating and dynamic fields of study within American government. New Directions in the American Presidency takes a current look at the various issues facing the contemporary presidency and provides a "state of the art" overview of current trends in the field of presidency research. This volume of original chapters by leading presidential scholars is designed to include all the essential topics covered in an undergraduate-level presidency course or a graduate-level seminar while also bringing together key disciplinary debates and treatment of important current real-world developments. Each chapter is written with students in mind so that it remains accessible, interesting, and engaging. New to the Second Edition New key chapters on presidents and political parties and presidential leadership (essential following the 2016 presidential election). A fresh approach to the President and the Constitution, and the President and domestic policymaking, are provided by new authors for these foundational chapters. All chapters have been revised with updates coming out the 2016 election, especially in relation to presidential campaign politics, media, and the Supreme Court.

Presidents have long invoked electoral mandates to justify the use of executive power. In Delivering the People’s Message, Julia R. Azari draws on an original dataset of more than 1,500 presidential communications, as well as primary documents from six presidential libraries, to systematically examine choices made by presidents ranging from Herbert Hoover in 1928 to Barack Obama during his 2008 election. Azari argues that Ronald Reagan’s election in 1980 marked a shift from the modern presidency formed by Franklin Delano Roosevelt to what she identifies as a more partisan era for the presidency. This partisan model is a form of governance in which the president appears to require a popular mandate in order to manage unruly and deeply contrary elements within his own party and succeed in the face of staunch resistance from the opposition party. Azari finds that when the presidency enjoys high public esteem and party polarization is low, mandate rhetoric is less frequent and employs broad themes. By contrast, presidents turn to mandate rhetoric when the office loses legitimacy, as in the wake of Watergate and Vietnam and during periods of intense polarization. In the twenty-first century, these two factors have converged. As a result, presidents rely on mandate rhetoric to defend their choices to supporters and critics alike, simultaneously creating unrealistic expectations about the electoral promises they will be able to fulfill.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Government communication is a curiously neglected area of discursive analysis. No considered examination of the subject exists which provides either an account of the contemporary governmental landscape or an explanation of the common and divergent themes on both a domestic and international basis. This volume aims to fill that gap, providing a concise and illuminating case-study based review of government communication. It will be divided into three sections to reflect differences in both geography and political allegiances, scrutinizing continental Europe, Anglo-American traditions and newly emerging democracies. Offering a global and thematic account, it is an indispensable resource for all students of political communication.