Managing Using Information Systems A Strategic Approach 3rd Ed

Managing and Using Information Systems: A Strategic Approach, Sixth Edition, conveys the insights and knowledge MBA students need to become knowledgeable and active participants in information systems decisions. This text is written to help managers begin to form a point of view of how information systems will help, hinder, and create opportunities for their organizations. It is intended to provide a solid foundation of basic concepts relevant to using and managing information.

Concepts are presented in clear, non-technical jargon. Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations. Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.

Market_Desc: Managers and MIS Professionals. Special Features: · Concepts are presented in clear, non-technical jargon.· Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations.· Current readings and web links bring basic issues up to date with examples of how successful managers implement IT.· New coverage of management of security and off-shoring.· Added coverage of IT portfolio management. About The Book: This book arms non-technical managers with the insights and knowledge they need to become active participants in information systems decisions. They'll learn how IT relates to the organization, its overall strategy, and the individual; how information is managed in today's organizations; how to recognize opportunities; and how to apply current technologies in new and innovative ways.

A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.