Marketing Experiments Compendium Volume 1

This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.

Since 2009, CSR International has been identifying and summarising the best research on corporate sustainability, social responsibility and business ethics and sharing it through monthly Research Digests. Now, for the first time, CSR International are bringing together all of the research summaries since 2009 into three thematic volumes: on Governance, Environment, and Society. This Compendium will serve as an invaluable resource for academics, students, researchers and professionals around the world who share an interest and passion for social responsibility, sustainability, business ethics and corporate accountability. The first volume on Governance profiles over 450 research publications between 2009 and 2014 - including practitioner reports, market surveys and academic papers - from over 300 authors and more than 250 organisations. Specifically, it contains research abstracts on the following governance-related topic areas - Accountability, Transparency, Ethical Behaviour, Responsible Investment, Stakeholder Interests, Fair Operating Practices.

This publication analyses recent development in migration movements and policies in OECD countries and some non member countries including migration of highly qualified and low qualified workers, temporary and permanent, as well as students.

A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations. This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causality—a relationship in which a change in one variable causes a change in another variable (i.e., cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations.