Marketing Ise

This book addresses two main themes. The first is, the discipline of informatics. Two major questions will be discussed: how can we obtain and keep track of a systematic and objective overview of the vast landscape in higher informatics education, both nationally and internationally? and would it be useful to rationalize and redesign the informatics curricula, leading to less fragmentation and more communality? The second theme is the relation between informatics and other disciplines, with the following main questions: what informatics do we need to offer a coherent curriculum which suits the needs of the actual information society with respect to specific disciplines? what is relevant in informatics and CIT to provide to others? and what informatics concepts, methods and techniques form the hard core needed in every other discipline?

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

The study of security market imperfections, namely the predictability of equity stock returns, is one of the fundamental research areas in financial modelling. These anomalies, which are not consistent with existing theories, concern the relation between stock returns and variables, such as firm size and earnings-to-price ratios, and seasonal effects, such as January and turn-of-the-month. This book provides the most complete and current account of work in the area. Leading academics and investment researchers have combined to produce a comprehensive coverage of the subject, including both cross-sectional and time series analyses, as well as discussing the measurement of risk and prediction models that have been used by institutional investors. The studies cover many worldwide markets including the US, Japan, Asia, and Europe. The book will be invaluable for courses in financial engineering, investment and portfolio management, and as a reference for investment professionals seeking an up-to-date source on return predictability.

"The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"--