Marketing Management Essentials You Always Wanted To Know Second Edition

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.

Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediately transition into management. A way to quickly get up to speed on the basics of management is needed. Principles of Management Essentials You Always Wanted To Know provides the core information to speed your transformation from an employee into a successful manager. That knowledge includes details in areas such as: · Management in an organization and understanding its functions and elements · Business responsibilities of a manager · Tools that can help you navigate your role as a manager · Managing employees and team relationships · Managing customer relationships Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

COMBO includes the following THREE books: BOOK 1: Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. After reading this book, you will be able to understand: What is digital marketing? Create a content marketing framework Critical components of social media marketing Key metrics for digital marketing successBOOK 2: Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to: Define marketing management in an organization, understand its functions and elements. Know the business responsibilities of a marketing manager and marketing department. Describe tools that can help you navigate your role as a marketing manager. Understand the relationship between strategy and marketing. Know how to use marketing to manage customer relationships.BOOK 3: Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to: Define strategic statements in an organization, understand its functions and elements. Understand industry life cycles and industry structures. Understand Porter's Five Forces and its effect on strategic analysis and development. Understand strategy formulation and strategy levels. Understand strategy execution do's and don'ts

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

· Do you want to know about various sales promotion tools to maximize sales revenue in your organization? · Are you looking for ways to handle conflict situations in sales management? · Do you want to know why sales force management is so important? Sales Management Essentials You Always Wanted To Know is a ready reckoner on sales management fundamentals and their practical applications! Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) If you want to conduct sales promotions and need effective sales promotion techniques, this book will provide what you require. This book will help you to: · Understand all aspects of sales management functions · Learn how to manage the sales channels and sales-force · Discover the relationship between sales and marketing · Study various selling tools, sales techniques, and sales strategies · Explore various sales promotion activities to increase sales · Learn channel conflict management and resolution skills The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals. About the Series Sales Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons. This series of books is written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.