Marketing Public Policy
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Journal of Public Policy and Marketing
Author | : Thomas C. Kinnear |
Publsiher | : American Marketing Association |
Total Pages | : 188 |
Release | : 1984-05 |
Genre | : Business & Economics |
ISBN | : PSU:000007491757 |
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Journal of Public Policy and Marketing
![Journal of Public Policy and Marketing](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Thomas C. Kinnear |
Publsiher | : University of Michigan/Division of |
Total Pages | : 135 |
Release | : 1986-06-01 |
Genre | : Business & Economics |
ISBN | : 0877122504 |
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Marketing Public Policy
Author | : Basskaran Nair |
Publsiher | : Routledge |
Total Pages | : 160 |
Release | : 2018-02-21 |
Genre | : Business & Economics |
ISBN | : 9781351362153 |
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Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
Public Policy Issues in Marketing
Author | : Cynthia J. Frey,Thomas C. Kinnear,Bonnie B. Reece |
Publsiher | : Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan |
Total Pages | : 180 |
Release | : 1979 |
Genre | : Business & Economics |
ISBN | : UIUC:30112050063962 |
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Political Marketing in Canada
Author | : Alex Marland,Thierry Giasson,Jennifer Lees-Marshment |
Publsiher | : UBC Press |
Total Pages | : 322 |
Release | : 2012-02-15 |
Genre | : Social Science |
ISBN | : 9780774822312 |
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Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Public Policy and Marketing Thought
![Public Policy and Marketing Thought](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Alan R. Andreasen,Seymour Sudman |
Publsiher | : Unknown |
Total Pages | : 161 |
Release | : 1976 |
Genre | : Electronic Book |
ISBN | : OCLC:318285771 |
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Handbook of Public Affairs
Author | : Phil Harris,Craig S Fleisher |
Publsiher | : SAGE |
Total Pages | : 628 |
Release | : 2005-07-15 |
Genre | : Business & Economics |
ISBN | : 0761943935 |
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Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Marketing and Public Policy
![Marketing and Public Policy](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 1992 |
Genre | : Electronic Book |
ISBN | : OCLC:82633658 |
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