Marketing Strategies For The Home Based Business

Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant. With more than a half million copies sold, Globe Pequot Press continues to grow its ever popular How To Start a Home-based Business series. Each volume includes worksheets, business and marketing forms, and everything you need to know about business start-up costs and strategies. This title will make the perfect companion to any book in the series offering up-to-date marketing stratregies to help better position your home-based business.

Thanks to the Internet, home-based businesses are booming. With a home computer and a good idea, you can market and sell almost anything in the world just from home. Whether you’re selling homemade jams or working as a business consultant, today’s entrepreneur doesn’t even have to leave home. Home-Based Business For Dummies, 2nd Edition will help you make your endeavor profitable and successful! Ideal for future entrepreneurs who have the urge and want the know-how, this updated guide includes new information on home business scams and how to avoid them, shows how to create an efficient, comfortable (but not too comfortable) work environment, explains how to put new technologies to work for you, and much more. There’s even a 10-question quiz to help you determine if you’re ready. You’ll learn all the basics, including: Selecting the right kind of business for you Setting up a home office Managing money, credit, and financing Marketing almost anything in the world Avoiding distractions at home Home-Based Business For Dummies, 2nd Edition was written by Paul and Sarah Edwards, award-winning authors who write a monthly column for Entrepreneur magazine, and Peter Economy, an author or coauthor For Dummies books on managing, consulting, and personal finance. In straightforward English, they show you how to: Stay connected to the business community, even when working from home Keep your work separate from your personal life Handle benefits, health insurance, and your retirement planning Make sure your bookkeeping is accurate and legal Use the Internet to bid for work, list your services in directories, network, and more Choose the technology and other resources you need Develop your own marketing and advertising strategies Navigate IRS rules for home-based businesses Home-Based Business For Dummies is packed with ideas and information that will help you get started right and help established, successful home-based business owners stay ahead of the pack. Use it well and this handy guide will be the most important reference in your home office.

This book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency.

During 2008 America was going through financial hardships. The way of life in America was changing. Things that were once taken for granted now became a reality. People were losing their jobs, their retirement nest egg dwindled down to nothing, 401Ks were being completely obliterated and any hopes and dreams for their children to have prolific lives was being swept away like the tide going out to sea. America was hurting, what would we do? What could we do? Well you could do like I did and become an entrepreneur. Start your own home based business. The opportunities are far and wide and in every niche. Find something that you always wanted to do and go for it. Grab the bull by the horns, take charge of your life and be in control of your destiny. With your own home based business you never have to worry about downsizing and being replaced (fired).

The ability to sell, market and promote a service or product is vital to home-based businesses. This guide provides techniques for those with no sales or marketing expertise, showing how to: create a company image; create strategies for generating new business; and plan, select and place media.

American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.