Marketing Your Church

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.

Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.

This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.

The Church Social Media Marketing Guide is for every Pastor, Media Ministry Leader that needs to introduce and engage its congregation and ministry online using social media. Here are a few problems many pastors and ministry leaders face right now regarding engaging online audiences: Unfamiliarity of online marketing strategies and tools; lack of understanding who their target audiences might be; Posting the right messages at the most ideal times. One important fact is that many potential church members all have one thing in common, they all engage in social media at least 40% of their time. Thus, without your congregation's presence and engagement on these platforms, your church will begin to decline in the area of recruiting new members, which means less opportunity for your church to grow. And, worst of all, many Pastors, Media Ministry Leaders, Church Communications Directors can't get past the idea that even though it's not true, they believe that posting a few fliers of church events and live streaming is all that is needed to actively grow their congregations online. Solutions to these problems are answered in a concise and easy to read manner in this book. You will FINALLY learn how to introduce you ministry to the online space, engage and create appropriate messages to target potential members! So, if you're a Pastor or Media Ministry Leader whose ministry really needs to engage more with social media but don't know how or where to begin, . "The Church Social Media Marketing Guide" answers questions you've been searching for!

Are you ready to see your church impact more people than you have ever before? Are you tired of church leadership books that are long on theory but short on practical help? Have you wanted to reach more people in your community but you weren''t sure where to start? Are you worried that your church isn''t reaching its full potential? "Church Growth Flywheel : 5 Practical Systems To Drive Growth at Your Church" is full of helpful insights to help your church reach more people starting today! Bestselling author, Rich Birch, has pulled together his own hard-fought experience leading within one of the fastest growing churches in the country as well as over 200 interviews with church leaders from prevailing churches. What Church Leaders are Saying About Church Growth Flywheel: "Rich is right again. Momentum is hard to catch, easy to lose, and most important. If Flywheel has any importance, it has loads of importance. Don''t miss this book!" - Clay Scroggins, Lead Pastor, North Point Community Church "Rich Birch has knocked it out of the park with Church Growth Flywheel. His new book is full of practical helps for church leaders looking to reach more people in their communities. Rich cuts through the theory and offers solid advice and guidance that you can put into action right away." - Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, Georgia "Rich Birch has been reading my mind! After reading the first 15 pages, I made this book mandatory reading for my entire staff." - Hal Seed, Chief Mentor at PastorMentor.com and Founding Pastor of New Song Community Church "What an incredible book! Rich has a unique way of sharing real and relevant practices from his experience and conversations that will no doubt be a game changer for you and your church community. Church Growth Flywheel is a gift to church leaders filled with practical yet challenging steps to help initiate growth and change within your community. And what church leader doesn''t want to see more lives changed by Christ!" - Sonja Waltman, Executive Director of Ministries at LCBC Church "Rich brings a wealth of passion, knowledge and experience to the subject of church growth. He presents a treasure trove of best practices and learnings around engaging people in your city with the message of Christ. Church Growth Flywheel is full practical steps that you can actually start doing and growing in your church, today. I''m so grateful for Rich''s voice on this subject and I think you will be too." - Carey Nieuwhof, Founding & Teaching Pastor, Connexus Church "I''ve followed Rich Birch for many years as he has had a front row seat to some of the fastest-growing churches in North America. That''s why I got excited when I heard he was releasing a book with some of what he has learned. You will be energized, informed, inspired, and equipped after reading Church Growth Flywheel." - Tim Stevens, Vice President of Consulting, Vanderbloemen Search Group "Insanely practical... super simple... and absolutely essential! Rich Birch has captured the disciplines and behaviors that will allow your church to experience growth that enables you to thrive. Buy one for every member of your team and read it together!" - Jenni Catron, Founder/CEO The 4Sight Group and author of The 4 Dimensions of Extraordinary Leadership "Most pastors I meet are frustrated since they are trying tons of tactics for growth, but not seeing any results. It isn''t good enough to just go out and just do 100 things. Rich''s system is what they are lacking. For sustained growth, you need an end to end process that''s strategic and easy to follow. This book gives you the entire blueprint in one shot."- Kenny Jahng, Founder, Church Butler Social Media LOOK INSIDE for more endorsements!

Abingdon Press & The Church of the Resurrection Ministry Guides are the #1 choice for recruiting, motivating, and developing lay leadership for specialized ministries from A to Z.For those sharing the vision of reaching out with welcoming arms and a welcoming message, Marketing Your Church to the Community stands ready to help. Written clearly, concisely, and entertainingly, this guide will:* Arm you with ideas for getting your message right* Direct you through the marketing options maze* Help you keep your cool--while getting everything doneEach guide in the Abingdon Press & The Church of the Resurrection Ministry Guides is user-friendly, encouraging, and full of ideas that can be put into use right away--even on a limited budget or no budget at all!