Mastering Japan Business Couverture Souple

This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.

This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection

(written in collaboration with Motoko MJ Huysveld) Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot. This book, filled with concrete advice and illustrations of what to do and what not to do, aims at giving foreign business executives the necessary background and "toolkit" for succeeding in their "Japan cross-cultural adventure". The reader equipped with all the tools and tips I have developed in this book should definitely "perform better" when confronted with a Japanese prospect, potential business partner or "boss". Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle has been concluded between the EU and Japan!

This book explores how the business transformation taking place in Japan is influenced by the digital revolution. Its chapters present approaches and examples from sectors commonly understood to be visible arenas of digital transformation—3D printing and mobility, for instance—as well as some from not-so-obvious sectors, such as retail, services, and fintech. Business today is facing unprecedented change especially due to the adoption of new, digital technologies, with a noticeable transformation of manufacturing and services. The changes have been brought by advanced robotics, the emergence of artificial intelligence, and digital networks that are growing in size and capability as the number of connected devices explodes. In addition, there are advanced manufacturing and collaborative connected platforms, including machine-to-machine communications. Adoption of digital technology has caused process disruptions in both the manufacturing and services sectors and led to new business models and new products. While examining the preparedness of the Japanese economy to embrace these changes, the book explores the impact of digitally influenced changes on some selected sectors from a Japanese perspective. It paints a big picture in explaining how a previously manufacturing-centric, successful economy adopts change to retain and rebuild success in the global environment. Japan as a whole is embracing, yet also avoiding—innovating but also restricting—various forms of digitalization of life and work. The book, with its 17 chapters, is a collaborative effort of individuals contributing diverse points of view as technologists, academics, and managers.

Do you know how things really work in Japan? Trust. Respect. Face. Speed. Negotiations. Distribution. Crime. All of these-and much more-play a key role in your success when operating a business in Japan. Dr. Greg Story, author of the bestseller Japan Sales Mastery and president of Dale Carnegie Training Japan, draws on his 56 years of exposure to and 33 years of residence in Japan to help you master the art of business in a culture based on different rules and expectations.

Cet ouvrage s'adresse aux etudiants suivant un programme d'etudes en langue ou commerce japonais, ou encore au lecteur averti interesse par l'Histoire et l'Economie du Japon. Le Japon de 2014 se trouve a la croisee de nombreux defis de taille, qui sont abordes succinctement en fin de livre. Trois ans apres le tsunami meurtrier de la region de Tohoku, ou en est le processus de reconstruction ? Le nucleaire va-t-il etre remplace par les Energies Renouvelables ? Comment le pays va-t-il faire face aux defis demographiques ? Le Japon est-il toujours un pays Innovateur ? En preparant un cours, l'auteur s'est apercu qu'il y avait, surtout en langue anglaise, assez bien de livres sur l'Histoire et l'Economie du Japon en general, surtout apres 1945, mais tres peu de livres recents se concentrant sur une lecture (purement) economique de l'Histoire entiere du Japon. Malheureusement, il y a encore moins de choix en langue francaise. D'ou, sans doute, la pertinence de cet ouvrage.