Mcluhan S Global Village Today

Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective, balancing applied case studies with theoretical discussions.

Presents a model for studying the structural impact of video-related technologies on global society.

War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man. Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be "a transitional era of profound pain and tragic identity quest." Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or "self-amputations of our own being," because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war. Initially published in 1968, this text is regarded as a revolutionary work for its depiction of a planet made ever smaller by new technologies. A mosaic of pointed insights and probes, this text predicts a world without centres or boundaries. It illustrates how the electronic information travelling around the globe at the speed of light has eroded the rules of the linear, literate world. No longer can there be fixed positions or goals.

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

Uncovering a vast maze of realities in the media theories of Marshall McLuhan The term “global village”—coined in the 1960s by Marshall McLuhan—has persisted into the twenty-first century as a key trope of techno-humanitarian discourse, casting economic and technical transformations in a utopian light. Against that tendency, this book excavates the violent history, originating with techniques of colonial rule in Africa, that gave rise to the concept of the global village. To some extent, we are all global villagers, but given the imbalances of semiotic power, some belong more thoroughly than others. Reassessing McLuhan’s media theories in light of their entanglement with colonial and neocolonial techniques, Nolan implicates various arch-paradigms of power (including “terra-power”) in the larger prerogative of managing human populations. Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.