Media And Voters In Canadian Election Campaigns

Media And Voters In Canadian Election Campaigns

Elections are not just about who casts ballots – they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election. The authors begin by examining the province’s political culture and history. They then delve deeply into the campaign by exploring three lines of enquiry that help define representative democracy: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? And how do voters respond to the information around them? Looking at information from a wealth of sources – from political party websites and debate transcripts to Twitter feeds – they provide a sophisticated analysis of the interplay between voters and political parties in an era of new media. The most complete account of a provincial election available, Fighting for Votes illuminates the evolving electoral landscape.

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved with digital media. Local-level campaigning is more fashionable – and critical for gathering data that can be used post-election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.

The objective of the research program was to provide Commissioners with a full account of the factors that have shaped the electoral democracy. This document presents discussions on the following topics: journalistic practice in covering federal election campaigns in Canada; relations between political parties and the media in Quebec election campaigns; free to be responsible: the accountability of the print media; smaller voices: minor parties, campaign communication and the news media; and the mass media and the reproduction of marginalization.

Election Broadcasting in Canada explores the role of media in Canadian politics. David R. Spencer, David Hogarth, Catherine M. Bolan and others look at the history, legal framework, and difficulties in election broadcasting, as well as the impact of new broadcasting services.