Mediated Interfaces

Images of faces, bodies, selves and digital subjectivities abound on new media platforms like Snapchat, Instagram, YouTube, and others-these images represent our new way of being online and of becoming socially mediated. Although researchers are examining digital embodiment, digital representations, and visual vernaculars as a mode of identity performance and management online, there exists no cohesive collection that compiles all these contemporary philosophies into one reader for use in graduate level classrooms or for scholars studying the field. The rationale for this book is to produce a scholarly fulcrum that pulls together scholars from disparate fields of inquiry in the humanities doing work on the common theme of the socially mediated body. The chapters in Mediated Interfaces: The Body on Social Media represent a diverse list of contributors in terms of author representation, inclusivity of theoretical frameworks of analysis, and geographic reach of empirical work. Divided into three sections representing three dominant paradigms on the socially mediated body: representation, presentation, and embodiment, the book provides classic, creative, and contemporary reworkings of these paradigms.

This book examines the emerging problems and opportunities that are posed by media innovations, spatial typologies, and cultural trends in (re)shaping identities within the fast-changing milieus of the early 21st Century. Addressing a range of social and spatial scales and using a phenomenological frame of reference, the book draws on the works of Heidegger, Merleau-Ponty and Don Hide to bridge the seemingly disparate, yet related theoretical perspectives across a number of disciplines. Various perspectives are put forward from media, human geography, cultural studies, technologies, urban design and architecture etc. and looked at thematically from networked culture and digital interface (and other) perspectives. The book probes the ways in which new digital media trends affect how and what we communicate, and how they drive and reshape our everyday practices. This mediatization of space, with fast evolving communication platforms and applications of digital representations, offers challenges to our notions of space, identity and culture and the book explores the diverse yet connected levels of technology and people interaction.

Rather than focusing on the abstract and individualizing character of cinema, Mediated Associations elucidates the collective character of cinematic objects. O'Connor argues that social theory must come to terms with the new mobilities and speed of cinema, and the various ways in which the affect - as a virtual moment of collective experience - is inserted into the flow of movement and structures cinematic events. In considering the primacy of the affect to cinematic forms of power, he examines the way in which cinema controls our associations, reconstituting our manners and habits of sociality and sociability in subtle and complex ways.

Marketing management is centered on creating, planning, and implementing strategies that will help achieve wider business objectives. These business objectives can involve increasing brand awareness, boosting profits, or entering previously untapped markets. When we begin to consider the field of marketing management, it’s important to look to marketing experts Philip Kotler and Kevin Lane Keller, who, in their book “Marketing Management," offer a standard marketing management definition as “the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of the business environment.” The purpose of this Study Material is to present an introduction to the Marketing Management subject of MBA. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the author to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular lectures in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected]. We shall be glad to help you immediately. Author Dr. Mukul Burghate

Mediating Nature considers how technology acts as a mediating device in the construction and circulation of images that inform how we see and know nature. Scholarship in environmental communication has focused almost exclusively on verbal rather than visual rhetoric, and this book engages ecocritical and ecocompositional inquiry to shift focus onto the making of images. Contributors to this dynamic collection focus their efforts on the intersections of digital media and environmental/ecological thinking. Part of the book’s larger argument is that analysis of mediations of nature must develop more critical tools of analysis toward the very mediating technologies that produce such media. That is, to truly understand mediations of nature, one needs to understand the creation and production of those mediations, right down to the algorithms, circuit boards, and power sources that drive mediating technologies. Ultimately, Mediating Nature contends that ecological literacy and environmental politics are inseparable from digital literacies and visual rhetorics. The book will be of interest to scholars and students working in the fields of Ecocriticism, Ecocomposition, Media Ecology, Visual Rehtoric, and Digital Literacy Studies.

This book addresses the nature of English use within contexts of computer-mediated communication (CMC). CMC includes technologies through which not only is language transmitted, but cultures are formed, ideologies are shaped, power is contested, and sociolinguistic boundaries are crossed and blurred. The volume therefore examines the English language in particular in CMC – what it looks like, what it accomplishes, and what it means to speakers.

Friction-vibration interactions are common but important phenomena in science and engineering. Handbook of Friction-Vibration Interactions introduces the principles and provides the resources to understand and work with them. A unified theoretical framework includes some of the most important engineering applications. The first three chapters in the book introduce basic concepts and analytical methods of friction and vibration. The fourth chapter presents the general principles on friction-vibration interactions, and also touches on various engineering applications. In the fifth chapter the concepts and methods are extended to some of the most critical engineering applications in high-tech industry, presenting the friction-vibration interaction principle and applications in data storage systems. Covers a key topic in science and engineering, with applications in daily life Introduces the principles of friction-vibration interactions Analyzes, presents experiments, and treats real systems ranging from nano to micro to macro scales