Metaverse

INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.

This book has a multidisciplinary approach to Metaverse studies and the relevance of Metaverse with the current and popular topics that concern society and how it will change them in the future. In addition, academic texts are included since not much scientific content is available in this field. In short, there are sections in the book that everyone will find useful. Most importantly, the topics are grouped under four main parts. The first is the Introduction, where the main issues are explained. In the second section—Technical Topics, the technological infrastructure of the subject is explained, followed by section three where the social and human dimensions of Metaverse are explained. The fourth and final section is on Industrial Applications.

This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.0, Digital Twin, Blockchain, Multiverse, Artificial Intelligence, Internet of Everything and Hyperautomation. The book also presents several use-cases and adoption areas of Metaverse technology, along with global outlook of top companies implementing this technology through major platforms and tools. The potential use of this technology for Public Sector is also explored in this book, apart from the suggested business framework for its adoption. Potential misuse and ethical concerns have also been summarised. This introductory book on Metaverse, written with a multidisciplinary approach, will provide readers with a clear understanding of what the Metaverse is, what technologies are involved in its creation, and its current as well as potential future applications, in a very simple manner.

Your first step to understanding what the metaverse is all about You've probably heard that the metaverse—a word that seemingly went from nonexistent to everywhere — is the next big thing in technology. What is it, anyway? Written by a leading futurist, Metaverse For Dummies unravels the mysteries of the metaverse, for the curious and for anyone looking to get in on the ground floor. Discover how to carve out your niche in the metaverse with easy-to-understand breakdowns of the major technologies and platforms, a guide to doing business in the metaverse, and explorations of what meta means for sports, education, and just about every other area of life. The book even gives you a guide to safety in the metaverse, including how much of your real life you should share in your virtual one. This book answers all the big questions about the metaverse, in simple terms. Explore the metaverse and the major players Get a look at how the metaverse will disrupt industries from gaming to online commerce Discover business opportunities on the metaverse Dive into metaverse gaming and virtual events—safely This book is a must for anyone looking for an approachable primer on what the metaverse is, how it works, and the opportunities within it.

Sustainability is part of every aspect of our life, with climate concerns shaping the future. Thus, it is important to understand how metaverse will affect sustainability, as it is opening both challenges and opportunities for environmental sustainability. On the one side, replacing real-world interactions with 3D virtual and exchanging physical goods with digital ones are significantly less resource-intensive and more carbon-efficient. Therefore, this holds the promise of reducing the environmental pollution. On the other side, metaverse increases e-waste and energy consumption. Given this controversial impact, it is crucial for businesses and researchers to understand how to ensure that the metaverse develops sustainably. This book is popping out several questions: Do businesses understand the metaverse concept and perceive the benefits and advantages of implementing such technologies? How will the metaverse change business? Will metaverse change our working place and skills needed? How can companies get ahead of the change and mold it to their advantage? Will businesses use metaverse? Can metaverse create a more sustainable word? How can we make the metaverse better than what we have now? Is it going to affect environmental sustainability? Will it cause more severe climate problems, or would it be the solution? How can metaverse impact the achievements of SDGs?

This edited book presents scientific results of the 1st ACIS International Symposium on Emotional Artificial Intelligence & Metaverse (EAIM) which was held on August 4-6, 2022, in Danang, Vietnam. The aim of this symposium was to bring together researchers and scientists, businessmen and entrepreneurs, teachers, engineers, computer users, and students to discuss the numerous fields of computer science and to share their experiences and exchange new ideas and information in a meaningful way. All aspects (theory, applications, and tools) of emotional artificial intelligence and metaverse, the practical challenges encountered along the way, and the solutions adopted to solve them are all explored here in the results of the articles featured in this book. The symposium organizers selected the best papers from those papers accepted for presentation at the symposium. The papers were chosen based on review scores submitted by members of the program committee and underwent further rigorous rounds of review. From this second round of review, 15 of the symposium’s most promising papers are then published in this Springer (SCI) book and not the symposium proceedings. We impatiently await the important contributions that we know these authors will bring to the field of emotional artificial intelligence and metaverse.

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.

Metaverse Communication and Computing Networks Understand the future of the Internet with this wide-ranging analysis “Metaverse” is the term for applications that allow users to assume digital avatars to interact with other humans and software functions in a three-dimensional virtual space. These applications and the spaces they create constitute an exciting and challenging new frontier in digital communication. Surmounting the technological and conceptual barriers to creating the Metaverse will require researchers and engineers familiar with its underlying theories and a wide range of technologies and techniques. Metaverse Communication and Computing Networks provides a comprehensive treatment of Metaverse theory and the technologies that can be brought to bear on this new pursuit. It begins by describing the Metaverse’s underlying architecture and infrastructure, physical and digital, before addressing how existing technologies are being adapted to its use. It concludes with an overview of the challenges facing the Metaverse. The result is a thorough introduction to a subject that may define the future of the internet. Metaverse Communication and Computing Networks readers will also find: Detailed treatment of technologies, including artificial intelligence, Virtual Reality, Extended Reality, and more Analysis of issues including data security, ethics, privacy, and social impact A real-world prototype for Metaverse applications Metaverse Communication and Computing Networks is a must-own for researchers and engineers looking to understand this growing area of technology, and entrepreneurs interested in establishing Metaverse businesses.