Methods Of Social Research

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. The book is noted for its: -Emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation. - Use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs. -Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features: -A new co-author, Andrew Lac, instrumental in fine tuning the book’s accessible approach and highlighting the most recent developments at the intersection of design and statistics. -More learning tools including more explanation of the basic concepts, more research examples, tables, and figures, and the addition of bold faced terms, chapter conclusions, discussion questions, and a glossary. -Extensive revision of chapter (3) on measurement reliability theory that examines test theory, latent factors, factor analysis, and item response theory. -Expanded coverage of cutting-edge methodologies including mediation and moderation, reliability and validity, missing data, and more physiological approaches such as neuroimaging and fMRIs. -A new web based resource package that features Power Points and discussion and exam questions for each chapter and for students chapter outlines and summaries, key terms, and suggested readings. Intended as a text for graduate or advanced undergraduate courses in research methods (design) in psychology, communication, sociology, education, public health, and marketing, an introductory undergraduate course on research methods is recommended.

`This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research′ - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses′ - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors′ experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject.

`This is an impressively detailed, clearly written book.... It is a book that I would like students to read′ - Clive Seale, Goldsmiths College, London Social Research: Theory, Methods and Techniques presents an understanding of social research practice through appreciation of its foundations and methods. Stretching from the philosophy of science to detailed descriptions of both qualitative and quantitative techniques, it illustrates not only `how′ to do social research, but also `why′ particular techniques are used today. The book is divided into three parts: Part One: Illustrates the two basic paradigms - quantitative and qualitative - of social research, describing their origins in philosophical thought and outlining their current interpretations. Part Two: Devoted to quantitative research, and discusses the relationship between theory and research practice. It also presents a discussion of key quantitative research techniques. Part Three: Examines qualitative research. Topics range from classical qualitative techniques such as participant observation, to more recent developments such as ethnomethodological studies. Overall, the author offers an engaging contribution to the field of social research and this book is a reminder of the solid foundations upon which most social research is conducted today. As a consequence it will be required reading for students throughout the social sciences, and at various levels.

This book provides a straightforward, student-focused introduction to doing mixed methods research, covering everything from why and when mixed methods is appropriate, as well as how to use qualitative and quantitative methods in tandem. Assuming no prior research methods knowledge, it introduces mixed methods alongside basic research theory and principles, fully integrating mixed methods into the research methods foundation. With clearly defined key terms and a structure that maps to the way students work on their projects, it progresses at a gradual pace suitable for mixed methods beginners. Offering encouragement and tips for success throughout the full research process, Hall helps students confidently: - Explain mixed methods paradigms and methodologies - Define and choose a research approach - Combine methods effectively - Sample, collect, and analyze primary and secondary data - Communicate and write up results. Packed with tables, figures, and boxes that distill key concepts into retainable visuals, this book is the perfect companion to support students on their mixed methods projects.

Methods of Social Research provides an introduction to the procedures of social research. This book shows that sample surveys are only one approach among many of undertaking social research. Organized into nine chapters, this book begins with an overview of the various methods of social investigation concerning those that increase the knowledge of the facts of social life. This text then explains the main reasons for doing research, including solving a practical problem and determining how something works just because it is interesting to know. Other chapters consider the method of observation utilized in the social sciences that fall into two main groups, namely, participant ad non-participant. This book discusses as well the importance of sample survey in gathering information about a particular population either on a simple matter of fact or religious or political allegiance. The final chapter considers several problems involved in designing and asking questions. Social scientists will find this book useful.

Narrative research is an increasingly popular qualitative method across the social sciences. This book has two purposes: firstly to show students and researchers how to do research on narrative topics, particularly on questions about narrative productions of meaning, and secondly to explain some fundamentals of research methods suitable for exploring these topics. A final part of the book provides empirical examples of how such research is done. These chapters use small amounts of data to examine the analytic tasks of designing research questions, finding appropriate data, sampling decisions, contextualization, data categorization, and communicating study findings.

Previous ed.: Research methods in the social sciences, 2005.