Mikkeller S Book Of Beer

The man behind Mikkeller brewery offers his guide to the best beers. Discover how he got started in the business, and learn about the ever-growing Nordic beer revolution with its fascinating origins. Then find out everything you have ever wanted to know about this highly versatile drink with an in-depth look at various beer types and the intrinsic differences between them. Drawing on his years of experimenting with tastes, textures and techniques in the art of beer brewing, Mikkel offers you his own extraordinary insights into the processes behind your favourite beers. Starting with the basics, discover how to make beer at home with easy-to-follow recipes that cover many of the sought-after brews that Mikkeller and his friends have become known for. In addition to this, learn about how to taste beer and understand its flavours. With a chapter dedicated to food, Mikkel offers an alternative to wine with meals and teaches us which beers work best with what foods, as well as providing us with a few tasty recipes of his own.

Mikkeller is a renowned Danish gypsy craft brewing business that was born global. Its inspiring portfolio of beers, blended using exotic ingredients and unusual processes, are much sought after by craft beer geeks. Founder Mikkel Bjergsø used an international partnership strategy to build a highly creative beer brand that is outstandingly innovative, but decided not to invest in his own brewing facilities or sell beer in his home market, favouring an international first manufacturing and marketing strategy. This marketing strategy case encourages students to evaluate: business model selection, entrepreneurial marketing, and international market entry strategies.

The Ultimate Book of Craft Beer is the bible for beer lovers and foodies everywhere. From simple lagers to complex stouts, scattered between all the sage advice and mouth-watering recipes, there are profiles on beers from around the world that you’ll definitely want to try. Perfect for everyone from beginners to old hands, this fun and accessible book guides you from how beer is made and how to store it, to what to look for when you’re in a pub. This guide shows you how to identify the beer styles you might like to try with a ‘if you like this, try this’ section, how to make the most gooey indulgent chocolate brownies with beer, and when and how to add a little pizazz to your cocktails with a splash or two of your favourite brew.

From the walkable breweries of Ashville, North Carolina, to the Ølfestival in Copenhagen, Oktoberfest in Brazil to the breweries of Beijing, discover 101 traditional, quirky, absurd, must-visit beer destinations across the globe. Find the world's most romantic pub crawl in Bruges, drink beer in paradise in Latin America or step into Germany via Bangkok, Thailand. Complete with tasting notes, drinking tips and handy address lists, this is the perfect gift for both beer enthusiasts and keen travellers alike.

Lager – it's both the world's most loved and most maligned of beers, enjoyed by billions the world over but often sneered at by beer aficionados. But lager is much more than just generic brands. The history of styles of lager around the world is a fascinating one, full of urban myth and legend. Did you know pilsner's forebears were spawned by industrial espionage (involving syringes in umbrellas to steal yeast samples)? Or that the world-famous Louis Pasteur played a huge role in ensuring the improvement of brewing standards, especially in lager, just too annoy his German neighbours? Or that the best-selling lager in the world is 'yellow Snow'? In The Little Book of Lager, award-winning beer writer, Melissa Cole, takes you through a fun and informative romp around the world of lager and the surprising array of different styles. The book covers over 100 different lagers and takes you from the fun and frivolities of Oktoberfest to the recent rise in craft lager. Full of nuggets of trivia, fun facts, what to eat with each type and where to find them (or something that you'll enjoy equally), it's designed to reignite people's passion for an underrated beer style.

It has never been a better time for quality ale and brews. But with more amazing beers available than ever before, it’s hard to know which ones to choose. Do you want something sharp or smooth? Citrusy or herby? Light or heavy? In comes The Little Book of Craft Beer, which celebrates over 100 of the world’s most innovative and tastiest beers. From classic IPAs bursting with zingy hops to silky-smooth stouts, you’ll be pointed in the right direction to find the perfect brew for you. Self-confessed beer geek and expert Melissa Cole takes you through the brewing process and guides you to some of the best and most eclectic craft brewers. Combining two of her favourite passions – good-quality brews and delicious food, each section is finished with a cocktail and food recipe using beer as the key component. You will also discover a genuinely tasty selection of gluten- and alcohol-free offerings, as well a helpful advice on shopping for craft beer, tasting, and food pairing notes. Complete with clear and practical illustrations, and little known facts, hints, and tips throughout, The Little Book of Craft Beer is the perfect introduction for newcomers and connoisseurs alike.

A delightful gift for any discerning beer drinker, this shaped book features 50 of the world's best brews from Adams Broadside in the UK to US classics such as Bear Republic Racer 5 IPA and Sierra Nevada Bigfoot and the unmissable German lagers and wheat beers that include Ayinger Celebrator and Schneider Weisse. For each beer, a shaped bottle image is accompanied by detailed tasting notes and a list of other similar beers to try. Beers range from best bitters and IPAs to stouts and porters, Trappist ales and oak-aged brown ales to lagers and wheat beers. The author, Adrian Tierney-Jones, is an award-winning beer writer.