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This book reports on the proceeding of the 5th International Conference on Intelligent, Interactive Systems and Applications (IISA 2020), held in Shanghai, China, on September 25–27, 2020. The IISA proceedings, with the latest scientific findings, and methods for solving intriguing problems, are a reference for state-of-the-art works on intelligent and interactive systems. This book covers nine interesting and current topics on different systems’ orientations, including Analytical Systems, Database Management Systems, Electronics Systems, Energy Systems, Intelligent Systems, Network Systems, Optimization Systems, and Pattern Recognition Systems and Applications. The chapters included in this book cover significant recent developments in the field, both in terms of theoretical foundations and their practical application. An important characteristic of the works included here is the novelty of the solution approaches to the most interesting applications of intelligent and interactive systems.

The book lies at the interface of mathematics, social media analysis, and data science. Its authors aim to introduce a new dynamic modeling approach to the use of partial differential equations for describing information diffusion over online social networks. The eigenvalues and eigenvectors of the Laplacian matrix for the underlying social network are used to find communities (clusters) of online users. Once these clusters are embedded in a Euclidean space, the mathematical models, which are reaction-diffusion equations, are developed based on intuitive social distances between clusters within the Euclidean space. The models are validated with data from major social media such as Twitter. In addition, mathematical analysis of these models is applied, revealing insights into information flow on social media. Two applications with geocoded Twitter data are included in the book: one describing the social movement in Twitter during the Egyptian revolution in 2011 and another predicting influenza prevalence. The new approach advocates a paradigm shift for modeling information diffusion in online social networks and lays the theoretical groundwork for many spatio-temporal modeling problems in the big-data era.

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com

This book includes the scientific results of the fourth edition of the International Conference on Intelligent Computing and Optimization which took place at December 30–31, 2021, via ZOOM. The conference objective was to celebrate “Compassion and Wisdom” with researchers, scholars, experts and investigators in Intelligent Computing and Optimization worldwide, to share knowledge, experience, innovation—marvelous opportunity for discourse and mutuality by novel research, invention and creativity. This proceedings encloses the original and innovative scientific fields of optimization and optimal control, renewable energy and sustainability, artificial intelligence and operational research, economics and management, smart cities and rural planning, meta-heuristics and big data analytics, cyber security and blockchains, IoTs and Industry 4.0, mathematical modelling and simulation, health care and medicine.

Principles of Econometrics, Fifth Edition, is an introductory book for undergraduate students in economics and finance, as well as first-year graduate students in a variety of fields that include economics, finance, accounting, marketing, public policy, sociology, law, and political science. Students will gain a working knowledge of basic econometrics so they can apply modeling, estimation, inference, and forecasting techniques when working with real-world economic problems. Readers will also gain an understanding of econometrics that allows them to critically evaluate the results of others’ economic research and modeling, and that will serve as a foundation for further study of the field. This new edition of the highly-regarded econometrics text includes major revisions that both reorganize the content and present students with plentiful opportunities to practice what they have read in the form of chapter-end exercises.

More than 150 key social issues confronting the United States today are covered in this eight-volume set: from abortion and adoption to capital punishment and corporate crime; from obesity and organized crime to sweatshops and xenophobia.