Modern Look

A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper’s Bazaar and Vogue—whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers—emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism. Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media.

Keeping horses comfortable and sound can be a complicated and often times stressful process not only for the owner, but also for hoof care professionals. The author started her learning journey out of personal frustration with these issues. Her goal was initially just to find solutions for her own horses. Eventually her hoof research provided results applicable to every horse. A must for anyone (owners, trainers, trimmers, farriers, and veterinarians) wishing to be well-versed in the hoof, readers will without a doubt gain new insights from this book on topics not found in other hoof related publications. This book is a new look at the hoof, focusing on a detailed look at its morphology (shape) and function, and discussing implications for how the hoof should be trimmed and cared for. The information is backed up with the presentation of accurate measurements from thousands of horses’ hooves, as well as examples painstakingly collected over the author’s 20 year involvement with trimming the hoof. This book contains over 300 color images, many with measurements and annotations, and will be an excellent addition to your hoof care resources.

The first book by AD 100 designer Emily Summers, featuring interiors that celebrate a new idea of American modernism. Weaving mid-century Continental furniture and modern art by the likes of Frank Stella and Jasper Johns into important American homes, Summers has created a vast collection of cohesive, covetable interiors notable for their streamlined beauty. From a contemporary city penthouse to a 1940s ranch, from Summers' Round House, to her 60s Palm Springs getaway, the homes featured range in period and style, but all will serve as inspiration to readers looking to decorate in a Modernist tradition. Summers shares her building blocks of a great modernist house: how the interior should reflect its setting; how to combine fine art with design; why the interior and architecture must be linked; how to build collections; how to modernize traditional houses; and how to restore existing modernist houses. This is essential reading for fans of modernism and minimalism.

Gain confidence knowing over 35 basic stitches! This contemporary reference offers dozens of variations on straight stitches, cross stitches, chain stitches, knots, couching, wrapping, and more through step-by-step instructions, photography, and expert tips.

The Phenomenon of Studio Goldsmithing When the history of art in the 1980s is written, much of it will be etched in gold. This is the time of the contemporary goldsmith, an artist who chooses to work in precious metals rather than oils or marble. The contemporary jeweler-as-artist has only recently become a re cognized force. With rare exceptions, the whole field is little more than thirty years old. But it is only within the past fifteen years that these jewelers have entered the jewelry mainstream. The phenomenon of contemporary goldsmithing embraces an eclectic group of artists, each with a unique vision, each taking a per sonal path to jewelry producing. They have as little relationship to the typical, mass-produced jewelry as a champagne maker has to a bottler of orange soda. They approach a piece of art, not a piece of metal. The work is personal and a perfect expression of the "back to the land" movement that spawned it. Many of these goldsmiths were looking not merely for a way to make a living but for a way to make a life that was worthy of living. Running a business while trying to remain a creative metalsmith at the same time is the ongoing challenge. The jeweler-artists have solved or resolved these often conflicting needs in slightly different ways and in a beautiful variety of techniques and styles. Their meth ods, their growth, and their work are discussed here.

Modern Beauty explores this shift from historical, scientific and journalistic perspectives, in a title that will not only appeal to industry insiders, but also to all those readers with an interest in feeling well in their own skin - and letting the world know.

Mastering Modern Calligraphy is a comprehensive guide to taking your pointed pen calligraphy skills to the next level and developing your very own modern style. Following up and building on Molly’s popular beginner's guide, Modern Calligraphy, Mastering Modern Calligraphy is the perfect companion for pointed pen and digital calligraphers alike. It is aimed at those with some calligraphy experience, presenting more than 2,700 letterforms and ligatures, targeted exercises, stroke drills, flourishes, and phrases, which emphasize experimentation and fun, rather than rigid uniformity. This beautiful, in-depth guide to modern calligraphy emphasizes experimentation and fun, rather than rigid uniformity. With targeted exercises and lessons aimed at pushing you out of your calligraphy comfort zone, Mastering Modern Calligraphy will not only help you master tricks of the trade, but develop your very own modern calligraphy style, too.