Mothering In The Age Of Neoliberalism

Neoliberal policies and austerity measures have unequivocally altered the landscape of women's lives globally. The most detrimental effect has been on mothers as they are faced with increasing responsibility and decreasing resources. Despite mothers being the primary producers, consumers, and repro- ducers of the neoliberal world, their centrality has been largely silenced within economic discourse. Thus, Mothering in the Age of Neoliberalism calls for a new economic framework to counter the individualized neoliberal model, one in which the needs of mothers and children are prioritized. This volume provides a crucial starting point. By identifying the sources of neoliberal failure toward mothers, we can begin to collectively formulate an alternative paradigm in which mothers' voices are no longer rendered invisible, but rather predominate in the global landscape.

We are the first generation in recent history to not know if our children will have a better life than us. Over the past thirty years, the dream of upward mobility and stable and securely paid employment has dissipated. This collection draws together insights from the disciplines of cultural studies, literary theory, psychoanalysis, psychosocial studies, social policy and sociology, in order to explore the complex and contested status of “the family” under neoliberalism. At one end of the spectrum, the intensification of work and the normalisation of long-hours working culture have undermined the time and energy available for private family life. At the other end, the fantasy of the nuclear family as a potential “haven in a heartless world” is rapidly unravelling, supplanted with a hypercompetitive, neo-traditionalist, mobile, neoliberal family seeking to capitalise on the uneven spread of resources in order to maximise the futures of its own children. As neoliberalism has always been split between socio-economic realities and the expectations of where we “should” be, we are always living with the anxiety of being left behind and the hope that the best is yet to come. The chapters in this collection signal the troubles of the neoliberal family: in particular, the gulf between the practical conditions of family life and the formation of new fantasies. The volume addresses the neoliberal family in a range of contexts: from the domestic, reproductive and bio-political regulation of family life, the representations of the neoliberal family on television and across social media, to the negotiation of family dynamics in maternal memoirs. The work provides a much-needed corrective to the critical emphasis on the macrostructures of the neoliberal world.

Women in today’s advanced capitalist societies are encouraged to “lean in.” The media and government champion women’s empowerment. In a cultural climate where women can seemingly have it all, why do so many successful professional women—lawyers, financial managers, teachers, engineers, and others—give up their careers after having children and become stay-at-home mothers? How do they feel about their decision and what do their stories tell us about contemporary society? Heading Home reveals the stark gap between the promise of gender equality and women’s experience of continued injustice. Shani Orgad draws on in-depth, personal, and profoundly ambivalent interviews with highly educated London women who left paid employment to take care of their children while their husbands continued to work in high-powered jobs. Despite identifying the structural forces that maintain gender inequality, these women still struggle to articulate their decisions outside the narrow cultural ideals that devalue motherhood and individualize success and failure. Orgad juxtaposes these stories with media and policy depictions of women, work, and family, detailing how—even as their experiences fly in the face of fantasies of work-life balance and marriage as an egalitarian partnership—these women continue to interpret and judge themselves according to the ideals that are failing them. Rather than calling for women to transform their feelings and behavior, Heading Home argues that we must unmute and amplify women’s desire, disappointment, and rage, and demand social infrastructure that will bring about long-overdue equality both at work and at home.

To celebrate the twentieth anniversary of Sharon Hays' landmark book, The Cultural Contradictions of Motherhood, this collection will revisit Hays' concept of "intensive mothering" as a continuing, yet controversial representation of modern motherhood. In Hays' original work, she spoke of "intensive mothering" as primarily being conducted by mothers, centered on children's needs with methods informed by experts, which are labourintensive and costly simply because children are entitled to this maternal investment. While respecting the important need for connection between mother and baby that is prevalent in the teachings of Attachment Theory, this collection raises into question whether an over-investment of mothers in their children's lives is as effective a mode of parenting, as being conveyed by representations of modern motherhood. In a world where independence is encouraged, why are we still engaging in "intensive motherhood?"

In Mothering through Precarity Julie A. Wilson and Emily Chivers Yochim explore how working- and middle-class mothers negotiate the difficulties of twenty-first-century mothering through their everyday engagement with digital media. From Facebook and Pinterest to couponing, health, and parenting websites, the women Wilson and Yochim study rely upon online resources and communities for material and emotional support. Feeling responsible for their family's economic security, these women often become "mamapreneurs," running side businesses out of their homes. They also feel the need to provide for their family's happiness, making successful mothering dependent upon economic and emotional labor. Questioning these standards of motherhood, Wilson and Yochim demonstrate that mothers' work is inseparable from digital media as it provides them the means for sustaining their families through such difficulties as health scares, underfunded schools, a weakening social safety net, and job losses.

"This collection adds to scholarship on gender and food by replacing ignored or silenced maternal voices at the center of the inquiry. From multidisciplinary perspectives, this volume explores the roles mothers play in the producing, purchasing, preparing and serving of food to their own families and to their communities in a variety of contexts. By examining cultural representations of the relationships between feeding and parenting in diverse media and situations, these contributions highlight the tensions in which mothers get entangled. They show mothers' agency--or lack thereof-- in negotiating the environmental, material, and economic reality of their feeding care work while upholding other ideals of taste, nutrition, health and fitness shaped by cultural norms. The diverse issues addressed in this volume include breastfeeding and infant feeding as food work, the monitoring of restrictive diets, the religious, cultural, and economic politics of food, and the gender, class and race bias in current media, as well as authoritative discourses about mothers' often "powerless responsibility" of their own and their family's health. Maternal strategies deployed to cope with some of the local consequences of global food systems, such as food insecurity arising from situations of war, climate change, and poverty, both in the economic North and in the global South, are also analyzed in the volume. The contributors to Mothers and Food go beyond the normative discourses of health and nutrition experts and beyond the idealistic images that are part of marketing strategies. They explore what really drives mothers to maintain or change their family's foodways, for better or for worse, paying a particular attention to how this shapes their maternal identity. Questioning the motto according to which "people are what they eat," the chapters in this volume show that mothers cannot be categorized simply by how they feed themselves and their family."--