Multi Channel Marketing Branding And Retail Design
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Multi Channel Marketing Branding and Retail Design
Author | : Anonim |
Publsiher | : Emerald Group Publishing |
Total Pages | : 272 |
Release | : 2016-12-05 |
Genre | : Business & Economics |
ISBN | : 9781786354556 |
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This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Multi Channel Retailing
Author | : Lynda Gamans Poloian |
Publsiher | : Fairchild Books |
Total Pages | : 452 |
Release | : 2009-06-08 |
Genre | : Design |
ISBN | : UOM:39076002835804 |
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This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
The Value of Design in Retail and Branding
Author | : Katelijn Quartier,Ann Petermans,T. C. Melewar,Charles Dennis |
Publsiher | : Emerald Group Publishing |
Total Pages | : 256 |
Release | : 2021-06-10 |
Genre | : Business & Economics |
ISBN | : 9781800715790 |
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The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Multichannel Retailing
Author | : Huan Liu,Peter C. Verhoef,Lara Lobschat |
Publsiher | : Foundations and Trends (R) in Marketing |
Total Pages | : 92 |
Release | : 2018-12-19 |
Genre | : Electronic Book |
ISBN | : 1680834940 |
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Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
Fashion Management
Author | : Rosemary Varley,Ana Roncha,Natascha Radclyffe-Thomas,Liz Gee |
Publsiher | : Bloomsbury Publishing |
Total Pages | : 359 |
Release | : 2018-10-30 |
Genre | : Business & Economics |
ISBN | : 9781350315792 |
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This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Multi Channel Retailing
Author | : Lynda Rose Poloian |
Publsiher | : Bloomsbury Publishing USA |
Total Pages | : 584 |
Release | : 2015-06-01 |
Genre | : Design |
ISBN | : 9781501316005 |
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As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations. Instructors, contact your Sales Representative for access to Instructor's Materials.
Fashion Retailing
Author | : Ellen Diamond |
Publsiher | : Prentice Hall |
Total Pages | : 458 |
Release | : 2006 |
Genre | : Art |
ISBN | : WISC:89085865012 |
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For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing. The only retailing text that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author's personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a "multi-channel" industry. Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson
The Garment Economy
Author | : Michelle Brandstrup,Léo-Paul Dana,Daniella Ryding,Gianpaolo Vignali,Myriam Caratù |
Publsiher | : Springer Nature |
Total Pages | : 625 |
Release | : 2023-07-29 |
Genre | : Business & Economics |
ISBN | : 9783031333026 |
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This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.