Muscle Smoke Mirrors

The research for this extensive, two volume project... represents a comprehensive effort to establish a complete context from which the sport of bodybuilding arose. "Muscle, Smoke & Mirrors" is the rise and fall of what was truly once an extraordinary discipline associated with a term known as "Physical Culture". Experience what bodybuilding was originally and learn just exactly what "Physical Culture" really is. See what growing philanthropic power flexed its financial and political muscles to foster its corporate agenda, compromising human health internationally. Read how the merger of technology and politics culminated in the industrialization, commercialization, federalization, internationalization and finally the STERILIZATION of a nation's food supply, rendering it suspect not only to the general public; but also to the most elite of athletes. Whether you are a novice, an elite bodybuilder or simply sports-nutrition minded, learn how the emerging forces of the Iron Game evolved. Ultimately, the factions of this industry would grow powerful and manipulative while fighting for control over the Game. It took the running of several parallel histories on bodybuilding, nutrition, supplements and the role of drugs to offer a complete, first-time unraveling of the web of confusion and politics that still permeates the sport into the 21st century! Volume I of "Muscle, Smoke & Mirrors" is truly the untold stories surrounding "Bodybuilding's Amazing Nutritional Origins."

Car photography often evokes the same recycled tropes. Predictably slick, hi-spec images on the front pages of glossy magazines, or huge blow-ups on giant billboards which have one designed aim: to sell a lifestyle. But our relationship to cars is so much more meaningful than these images might suggest. Like the camera, the car has changed the way we explore the world. With cars came road trips, and with road trips came some of the most important photographic documentaries of our time. A car is a vehicle not just for transport but for our hopes, desires, and even values. In Really Good Car Photography, a selection of world-renowned and up-and-coming photographers come together to pay tribute to the car from the 60s to the present day. From images of lonely car parks and cars 'sleeping' at night under tarpaulins, moody shots from New York City in the 70s to witty close-ups of badly-repaired cars and painterly landscapes shot through wet windscreens, these photographs display cars at their most playful, introspective and meaningful, reminding us that there is more to them than just metal and machinery - for cars are emotionally intertwined with the lives we live.Moving away from the one-dimensional imagery that has become synonymous with car photography and offering a selection of penetrating, unusual and poignant pictures in return, Really Good Car Photography is an utterly iconoclastic look at cars that reinvents what is possible for the genre.

“Map[s] the shifting definitions of gender and masculinity . . . provides the rare insight into the world of bodybuilding that only an insider could offer.” —Sport in American History For most of the twentieth century, the “Mr. America” image epitomized muscular manhood. From humble beginnings in 1939 at a small gym in Schenectady, New York, the Mr. America Contest became the world’s premier bodybuilding event over the next thirty years. Rooted in ancient Greek virtues of health, fitness, beauty, and athleticism, it showcased some of the finest specimens of American masculinity. Interviewing nearly one hundred major figures in the physical culture movement (including twenty-five Mr. Americas) and incorporating copious printed and manuscript sources, John D. Fair has created the definitive study of this iconic phenomenon. Revealing the ways in which the contest provided a model of functional and fit manhood, Mr. America captures the event’s path to idealism and its slow descent into obscurity. As the 1960s marked a turbulent transition in American society—from the civil rights movement to the rise of feminism and increasing acceptance of homosexuality—Mr. America changed as well. Exploring the influence of other bodily displays, such as the Mr. Universe and Mr. Olympia contests and the Miss America Pageant, Fair focuses on commercialism, size obsession, and drugs that corrupted the competition’s original intent. Accessible and engaging, Mr. America is a compelling portrayal of the glory days of American muscle. “An entertaining narrative of the bodybuilding subculture in America.” —Kirkus Reviews “Deftly written and superbly researched.” —Journal of Sport History

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking' David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds 'Couldn't be more timely. Fascinating and vitally important' Jamie Bartlett, author of The People Vs Tech 'A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow' Lewis Dartnell, author of Origins: How the Earth Made Us 'I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find . . . essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future' Dr Andrew Maynard, scientist and author of Films from the Future and Future Rising '[A] vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way' Matt Clifford, co-founder and CEO of Entrepreneur First 'A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy' Tom Chivers, author of The AI Does Not Hate You 'ROBOTS WILL STEAL YOUR JOB!' 'AI WILL REVOLUTIONISE FARMING!' 'GENETIC EDITING WILL CURE CANCER!' Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor. But hype has a dark side, too. It can mislead. It can distract. It can blinker us from seeing what is actually going on. From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress. Hype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed. This book is your guide to doing just that.

This report considers the biological and behavioral mechanisms that may underlie the pathogenicity of tobacco smoke. Many Surgeon General's reports have considered research findings on mechanisms in assessing the biological plausibility of associations observed in epidemiologic studies. Mechanisms of disease are important because they may provide plausibility, which is one of the guideline criteria for assessing evidence on causation. This report specifically reviews the evidence on the potential mechanisms by which smoking causes diseases and considers whether a mechanism is likely to be operative in the production of human disease by tobacco smoke. This evidence is relevant to understanding how smoking causes disease, to identifying those who may be particularly susceptible, and to assessing the potential risks of tobacco products.

A definitive and exhaustive biography Is there a way to find truth in the stuff of legend? You may think you know André the Giant — but who was André Roussimoff? This comprehensive biography addresses the burning questions, outrageous stories, and common misconceptions about his height, his weight, his drawing power as a superstar, and his seemingly unparalleled capacity for food and alcohol. But more importantly, The Eighth Wonder of the World: The True Story of André the Giant transports readers beyond the smoke and mirrors of professional wrestling into the life of a real man. Born in France, André worked on his family’s farm until he was 18, when he moved to Paris to pursue professional wrestling. A truly extraordinary figure, André went on to become an international icon and world traveler, all while battling acromegaly. While his disorder is what made him a giant and a household name, it’s also what caused his untimely death at 46. With exhaustive research, exclusive interviews with family and friends, and an exploration of André’s amazing in-ring career and the indelible mark he left on pop culture, Laprade and Hébert have crafted the most complete portrait of a modern-day mythical being.