Nearshore Marketing

For more than a decade now custom software development firms, IT management companies, call centers and BPO providers from Mexico, Central and South America have been selling their services into the U.S. market. But due to its first-mover advantage, outsourcing is still indelibly connected to India in the minds of American corporations. Latin America has yet to break through and become an important outsourcing "brand." In the pages of the book Nearshore Marketing: How Nearshore Providers Can Leverage Digital Marketing to Enter the U.S. Market, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. In the book we lay out seven steps you can take to establish yourself in the world's largest market the right way. In chapter one we describe how to properly position your product. Chapter two describes how to turn your service into your number one marketing tool. In chapter three we talk about the power and importance of creating "authority content." Chapter four describes the right way to build your U.S.-facing website. In chapter five we lay out four ways you can drive traffic to your website. In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services. If you want a compact, complete guide to selling your services in the U.S. market, you've found the right guide. Thank you for picking up Nearshore Marketing.

Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.

Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.

Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.

Offshore outsourcing- the movement of jobs to lower-wage countries- is one of the defining features of globalization. Routine blue-collar work has been going offshore for decades, but the digital revolution beginning in the 1990s extended this process to many parts of the service economy too. Politically controversial from the beginning, "offshoring" is conventionally seen as a threat to jobs, wages, and economic security in higher-income countries, having become synonymous with the dirty work of globalization. Even though the majority of corporations make some use of offshore outsourcing, fearful of negative publicity most now choose to manage these activities in a discreet manner. Partly as a result, the global sourcing business, reckoned to be worth more than $120 billion, largely operates under the radar, its ocean-spanning activities in low-cost labour arbitrage being poorly documented and poorly understood. Offshore is the first sustained investigation of the workings of the global sourcing industry, its business practices, its market dynamics, its technologies, and its politics. The book traces the complex transformation of the worlds of global sourcing, from its origins in the new international division of labour in the 1970s, through the rapid growth of back-office economies in India and the Philippines since the 1990s, to the development of "nearshore" markets in Latin America and Eastern Europe. Recently, this evolving process of geographical and organizational restructuring has included experiments in "backshoring" within low-cost, ex-urban locations in the United States and a wave of software-enabled automation, which threatens to remove labour from many back offices altogether. In these and other ways, the offshore revolution continues.

This 592-page spiral-bound reference provides a baseline of information for all those involved with managing living marine resources in California and chronicles changes that have occurred in many of the state’s fisheries. Organized by marine ecosystems: bays and estuaries, nearshore and offshore. Includes illustrated species descriptions with details of biological knowledge, fishery history, landings data, population status and references. Also includes sections on marine birds and mammals and appendices containing management considerations (by species), a glossary of technical terms and acronyms and fishing gear illustrations. Jointly produced by the California Sea Grant Extension Program and the California Department of Fish and Game following the passage of the Marine Life Protection Act in January 1999.

Zeigt übersichtlich die wichtige und unterstützende Rolle der Aquakultur für die Lebensmittelsicherheit, den Erhalt der Lebensgrundlagen und die wirtschaftliche Entwicklung auf der ganzen Welt. Diese neue Auflage von Aquaculture: Farming Aquatic Animals and Plants beschäftigt sich mit wesentlichen Aspekten der Kultur von Fischen, Schalentieren und Algen in Süß- und Salzwasser. Zu den behandelten Themen gehören: Prinzipien der Aquakultur, Wasserqualität, Umweltauswirkungen auf die Aquakultur, Aquakultur in der Wüste, Reproduktion, Lebenszyklen und Wachstum, Genetik und Bestandsverbesserung, Fütterung und Herstellung von Futtermitteln, Krankheiten, Impfungen, Post-Harvest-Technologien, Betriebswirtschaft und Marketing, zukünftige Entwicklung der Aquakultur. In speziellen Kapiteln geht es auch um die Kultur von Algen, Karpfen, Salmoniden, Tilapia, Wels, Salz- und Brackwasserfischen, Weichschildkröten, Barramundi, Seegarnelen, Wollhandkrabben und sonstigen Dekapoden und Krebstieren, Muscheln, Gastropoden und Zierarten. In dieser Ausgabe wird die Aquakultur Chinas umfassender erläutert, auch die Bedeutung des Landes in einem globalen Kontext.