Network And Communication Technology Innovations For Web And It Advancement

With the steady stream of new web based information technologies being introduced to organizations, the need for network and communication technologies to provide an easy integration of knowledge and information sharing is essential. Network and Communication Technology Innovations for Web and IT Advancement presents studies on trends, developments, and methods on information technology advancements through network and communication technology. This collection brings together integrated approaches for communication technology and usage for web and IT advancements.

The past 50 years have witnessed a revolution in computing and related communications technologies. The contributions of industry and university researchers to this revolution are manifest; less widely recognized is the major role the federal government played in launching the computing revolution and sustaining its momentum. Funding a Revolution examines the history of computing since World War II to elucidate the federal government's role in funding computing research, supporting the education of computer scientists and engineers, and equipping university research labs. It reviews the economic rationale for government support of research, characterizes federal support for computing research, and summarizes key historical advances in which government-sponsored research played an important role. Funding a Revolution contains a series of case studies in relational databases, the Internet, theoretical computer science, artificial intelligence, and virtual reality that demonstrate the complex interactions among government, universities, and industry that have driven the field. It offers a series of lessons that identify factors contributing to the success of the nation's computing enterprise and the government's role within it.

With the purpose of building upon standard web technologies, open linked data serves as a useful way to connect previously unrelated data and to publish structured data on the web. The application of these elements leads to the creation of data commons called semantic web. Cases on Open-Linked Data and Semantic Web Applications brings together new theories, research findings and case studies which cover the recent developments and approaches towards applied open linked data and semantic web in the context of information systems. By enhancing the understanding of open linked data in business, science and information technologies, this reference source aims to be useful for academics, researchers, and practitioners.

The book offers an insight on artificial neural networks for giving a robot a high level of autonomous tasks, such as navigation, cost mapping, object recognition, intelligent control of ground and aerial robots, and clustering, with real-time implementations. The reader will learn various methodologies that can be used to solve each stage on autonomous navigation for robots, from object recognition, clustering of obstacles, cost mapping of environments, path planning, and vision to low level control. These methodologies include real-life scenarios to implement a wide range of artificial neural network architectures.

With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Efficiency and Efficacy are crucial to the success of national and international business operations today. With this in mind, businesses are continuously searching for the information and communication technologies that will improve job productivity and performance and enhance communications, collaboration, cooperation, and connection between employees, employers, and stakeholders. The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0 takes a historical look at the policy, implementation, management, and governance of productivity enhancing technologies. This work shares best practices with public and private universities, IS developers and researchers, education managers, and business and web professionals interested in implementing the latest technologies to improve organizational productivity and communication.