New Thinking for 21st Century Publishers

New Thinking for 21st Century Publishers
Author: Joost Kist
Publsiher: Elsevier
Total Pages: 178
Release: 2008-09-30
Genre: Business & Economics
ISBN: 9781780632179

Download New Thinking for 21st Century Publishers Book in PDF, Epub and Kindle

Written by a former vice president of Wolters Kluwer, the leading international publishing group. This authoritative book addresses the compelling question: how will the publishing profession survive and thrive in the 21st century? Publishing companies today find themselves in the midst of a sea change in the nature of the content they create; the modes of its delivery; the converging of content and service; and even in the structure of the publishing industry itself. Today, at the beginning of the 21st century we are witnessing an accelerating change in the transition from traditional printing and printing - and publishing-on-demand to online and wireless delivery of content. One of the questions that will be discussed in this book is whether new electronic publishing technologies can help to structure and organise the publishing industry in this transitional period and assist the book and the other former traditional print publications to find their rightful place in a new dynamic environment. The aim of this books is to provide the reader of a blueprint - a concept for a roadmap - that may guide him or her into the new not so level and even uncharted playing fields of the 21st century. The main themes of the book are: publishing houses have to rethink and reformulate their strategy and tactics in the information chain to recover lost ground and recapture lost positions in the information market; readers and users of information are not all the same but have very different profiles, tastes and behaviour; the value of information can be measured only in the context of the quality of tis content and its enchancements and specific applications in the market. Written by knowledgeable and well-respected international publishing executive in the field Draws on the author's wide-ranging practical experience of major global strategic development and project management in technology within the publishing and information services field Provides practical and realistic guidance and solutions to real-world problems

The Sense of Style

The Sense of Style
Author: Steven Pinker
Publsiher: Penguin
Total Pages: 370
Release: 2014-09-30
Genre: Language Arts & Disciplines
ISBN: 9780698170308

Download The Sense of Style Book in PDF, Epub and Kindle

“Charming and erudite," from the author of Rationality and Enlightenment Now, "The wit and insight and clarity he brings . . . is what makes this book such a gem.” —Time.com Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing—and why should we care? From the author of The Better Angels of Our Nature and Enlightenment Now. In this entertaining and eminently practical book, the cognitive scientist, dictionary consultant, and New York Times–bestselling author Steven Pinker rethinks the usage guide for the twenty-first century. Using examples of great and gruesome modern prose while avoiding the scolding tone and Spartan tastes of the classic manuals, he shows how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right. The Sense of Style is for writers of all kinds, and for readers who are interested in letters and literature and are curious about the ways in which the sciences of mind can illuminate how language works at its best.

New Thinking About Evolution

New Thinking About Evolution
Author: Britannica Educational Publishing
Publsiher: Britannica Educational Publishing
Total Pages: 290
Release: 2010-04-01
Genre: Juvenile Nonfiction
ISBN: 9781615301706

Download New Thinking About Evolution Book in PDF, Epub and Kindle

Notwithstanding its detractors, evolutionary science has anticipated modern genetic research and continued to illuminate mysteries about our past and our connectedness to the species around us. Detailing the evolutionary process and speciation as well as the continuing debates about evolution’s inherent validity, this engrossing volume considers all aspects of this exciting field of study.

Digital Libraries

Digital Libraries
Author: Kuo Hung Huang
Publsiher: BoD – Books on Demand
Total Pages: 236
Release: 2011-04-04
Genre: Computers
ISBN: 9789533072036

Download Digital Libraries Book in PDF, Epub and Kindle

Digital library is commonly seen as a type of information retrieval system which stores and accesses digital content remotely via computer networks. However, the vision of digital libraries is not limited to technology or management, but user experience. This book is an attempt to share the practical experiences of solutions to the operation of digital libraries. To indicate interdisciplinary routes towards successful applications, the chapters in this book explore the implication of digital libraries from the perspectives of design, operation, and promotion. Without common agreement on a broadly accepted model of digital libraries, authors from diverse fields seek to develop theories and empirical investigations that to advance our understanding of digital libraries.

New Thinking About Genetics

New Thinking About Genetics
Author: Britannica Educational Publishing
Publsiher: Britannica Educational Publishing
Total Pages: 299
Release: 2010-04-01
Genre: Juvenile Nonfiction
ISBN: 9781615301690

Download New Thinking About Genetics Book in PDF, Epub and Kindle

Debates on nature versus nurture rage on and the question of identity looms large for almost everybody at some point in their lives. Thanks to continuing developments in genetics research, some of those questions can be put to bed—or at least, better understood. Moreover, studies of the genome can yield a number of possibilities in improving health and curing disease. This book explores all aspects of this rapidly evolving field by introducing the science of genetics as well as detailing the controversies and implications for future studies.

Redefining Adaptation Studies

Redefining Adaptation Studies
Author: Dennis Cutchins,Laurence Raw,James M. Welsh
Publsiher: Scarecrow Press
Total Pages: 198
Release: 2010-02-23
Genre: Performing Arts
ISBN: 9780810872998

Download Redefining Adaptation Studies Book in PDF, Epub and Kindle

Since films were first produced, adapted works have predominantly borrowed primarily from traditional texts, such as novels and plays. Likewise, the study of film adaptations has also been fairly traditional, rarely venturing beyond a comparison of the source material to its often less revered counterpart. Redefining Adaptation Studies breaks new ground in showing the range of possibilities that transcend the literature/film paradigm. These essays focus on the idea of 'adaptation' and what it means in different socio-political contexts. Above all, this collection shows how cultural and political factors determine the meaning of the term and its potential for developing new approaches to learning. The contributors to this volume look at adaptation in different contexts and develop new ways to approach adaptation, not just as a literature-through-film issue but as something which can be used to develop other skills, such as creative writing and personal and social skills. Aimed at teachers in high schools and universities at the under- and postgraduate levels, this volume not only suggests how 'adaptation' might be used in different disciplines, but how it might improve the learning experience for teachers and students alike.

What is a 21st Century Brand

What is a 21st Century Brand
Author: Nick Kendall
Publsiher: Kogan Page Publishers
Total Pages: 432
Release: 2015-04-03
Genre: Business & Economics
ISBN: 9780749472634

Download What is a 21st Century Brand Book in PDF, Epub and Kindle

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.

New Thinking About Pollution

New Thinking About Pollution
Author: Britannica Educational Publishing
Publsiher: Britannica Educational Publishing
Total Pages: 271
Release: 2010-04-01
Genre: Juvenile Nonfiction
ISBN: 9781615301713

Download New Thinking About Pollution Book in PDF, Epub and Kindle

As the world’s resources continue to suffer from overuse and the effects of human activity, understanding the causes and effects of pollution is critical to preserving the land, water, and air that are vital to all life. This insightful volume explores the root causes of pollution, as well as the local and global responses and constantly emerging technologies that allow governments and ordinary citizens to cope with an increasingly toxic environment and landscape.