Newspaper Competition in the Millennium

Newspaper Competition in the Millennium
Author: Janet A. Bridges
Publsiher: Nova Publishers
Total Pages: 150
Release: 2006
Genre: Language Arts & Disciplines
ISBN: 1594546053

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Technology in the 21st century has redesigned most editorial jobs and extended the potential reach of any publication, no matter how small . In effect, not only the individual business models but also the overall industry competitive model has changed. No longer confined to serving a physically defined environment, individual newspapers can set their own goals, both for news distribution and for advertising reach, without concern for physical restrictions. And the continual sales of newspaper properties result in mergers, increased clustering and other types of group alliances. The newspaper industry is also affected competitively by employee recruitment and retention, the non-daily market, other news-related media and non-news carriers of advertising. The industry-related technology has in effect exploded, reaching every news medium in some way. Within the framework of the exploding technological environment, the country's economy and changing demographics have created increased challenges for an industry so dependent on advertising revenue and reader reach. This volume explores the competitive issues as they relate to the industry at this time.

The Routledge Companion to British Media History

The Routledge Companion to British Media History
Author: Martin Conboy,John Steel
Publsiher: Routledge
Total Pages: 629
Release: 2014-09-15
Genre: Social Science
ISBN: 9781317629474

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The Routledge Companion to British Media History provides a comprehensive exploration of how different media have evolved within social, regional and national contexts. The 50 chapters in this volume, written by an outstanding team of internationally respected scholars, bring together current debates and issues within media history in this era of rapid change, and also provide students and researchers with an essential collection of comparable media histories. The Routledge Companion to British Media History provides an essential guide to key ideas, issues, concepts and debates in the field. Chapter 40 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://www.routledgehandbooks.com/doi/10.4324/9781315756202.ch40

Can Journalism Survive

Can Journalism Survive
Author: David M. Ryfe
Publsiher: John Wiley & Sons
Total Pages: 213
Release: 2013-08-27
Genre: Language Arts & Disciplines
ISBN: 9780745664132

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Journalists have failed to respond adequately to the challenge of the Internet, with far-reaching consequences for the future of journalism and democracy. This is the compelling argument set forth in this timely new text, drawing on the most extensive ethnographic fieldwork in American newsrooms since the 1970s. David Ryfe argues that journalists are unable or unwilling to innovate for a variety of reasons: in part because habits are sticky and difficult to dislodge; in part because of their strategic calculation that the cost of change far exceeds its benefit; and in part because basic definitions of what journalism is, and what it is for, anchor journalism to tradition even when journalists prefer to change. The result is that journalism is unraveling as an integrated social field; it may never again be a separate and separable activity from the broader practice of producing news. One thing is certain: whatever happens next, it will have dramatic consequences for the role journalism plays in democratic society and perhaps will transform its basic meaning and purpose. Can Journalism Survive? is essential and provocative reading for all concerned with the future of journalism and society.

Advances in Communications and Media Research

Advances in Communications and Media Research
Author: Anonim
Publsiher: Nova Publishers
Total Pages: 152
Release: 2007
Genre: Communication
ISBN: 1600211887

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Focus on the Internet

Focus on the Internet
Author: B. G. Kutais
Publsiher: Nova Publishers
Total Pages: 242
Release: 2006
Genre: Computers
ISBN: 1590339789

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The Internet continues to worm its way into the fabric of the world communications system with information of all types imaginable from the good to the bad to the ugly. In addition we have daily viruses, worms, spam galore and all sorts of ailments. This new book brings together the latest issues in the cyberworld, which is faster by the day, darker by the night and more elusive than ever.

Value Oriented Media Management

Value Oriented Media Management
Author: Klaus-Dieter Altmeppen,C. Ann Hollifield,Joost van Loon
Publsiher: Springer
Total Pages: 240
Release: 2017-04-27
Genre: Business & Economics
ISBN: 9783319510088

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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Asian Competitors Marketing For Competitiveness In The Age Of Digital Consumers

Asian Competitors  Marketing For Competitiveness In The Age Of Digital Consumers
Author: Kotler Philip,Kartajaya Hermanwan,Hooi Den Huan
Publsiher: World Scientific
Total Pages: 344
Release: 2019-03-15
Genre: Business & Economics
ISBN: 9789813275485

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Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Social Networking Objectives for the Millenium and Beyond

Social Networking Objectives for the Millenium and Beyond
Author: Vera Moon
Publsiher: Xlibris Corporation
Total Pages: 159
Release: 2012-04-19
Genre: Reference
ISBN: 9781469192581

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This is a book about how every city should make certain that most of its restaurant venues have specific services for all citizens in the area. It states that all venues should be socialized. So that all needs of the client are met on an individual basis. Policy includes Even credit investment counselling. So that every dollar spent is an investment not just a payment for service rendered by an hourly rate. It is a proposal to encourage all business owners to develop wholistic, innovative, interactive, mutually profitable management policy. This type of venue should have been licenced since 1975 to prevent erosion from any economic recession pre-set. It is a truly innovative and inspired proposal for all citizens to consider. I have been hostessing discussions on how business venues need to encourage economic reforms and the development of wholeistic media services to specific membership groups or warehouse clubs Since 1970. I enjoy co-op art poetry and writing reviews on educational program reforms in my spare time. I encourage more land use development groups to support the development of warehouse clubs with a 24hr operations policy.