Niche Tactics

Niche Tactics aligns architecture's relationship with site with its ecological analogue: the relationship between an organism and its environment. Bracketed between texts on giraffe morphology, ecological perception, ugliness, and hopeful monsters, architectural case studies investigate historical moments when relationships between architecture and site were productively intertwined, from the anomalous city designs of Francesco de Marchi in the sixteenth century to Le Corbusier’s near eradication of context in his Plan Voisin in the twentieth century to the more recent contextualist movements. Extensively illustrated with 140 drawings and photographs, Niche Tactics considers how attention to site might create a generative language for architecture today.

Niche Tactics aligns architecture's relationship with site with its ecological analogue: the relationship between an organism and its environment. Bracketed between texts on giraffe morphology, ecological perception, ugliness, and hopeful monsters, architectural case studies investigate historical moments when relationships between architecture and site were productively intertwined, from the anomalous city designs of Francesco de Marchi in the sixteenth century to Le Corbusier’s near eradication of context in his Plan Voisin in the twentieth century to the more recent contextualist movements. Extensively illustrated with 140 drawings and photographs, Niche Tactics considers how attention to site might create a generative language for architecture today.

Super System 2 gathers together the greatest players, theorists, and world champions. This new edition expands upon the original with more games, new authors, and most importantly, more professional secrets from the best in the business!Learn From Poker's Greatest Players This superstar lineup is led by the greatest poker player of all time, the legendary Doyle Brunson, two-time main event champion, and 10-time WSOP bracelet winner. Doyles hand-picked roster of expert collaborators includes: Phil Hellmuth Jr., 11-time WSOP gold bracelet winner and 1989 World Series of Poker Champion; Daniel Negreanu, winner of more than $10 million in tournament earnings and 2004 Poker Player of the Year; Johnny Chan, two-time Main Event Champion and 10-time WSOP gold bracelet winner; Lyle Berman, three-time WSOP gold bracelet winner, World Poker Tour founder and super-high stakes player; Bobby Baldwin, 1978 World Poker Champion; Crandell Addington, a no-limit hold'em legend and Hall of Famer; Jennifer Harman, the best female poker player in history; Todd Brunson, superstar cash-game player; and Mike Caro, pokers greatest researcher, theorist, and instructor. 704 pages

Does your downtown have a cluster of businesses that provide specific products or services? How about furniture and home furnishings? Antiques? Children's wear? Arts and entertainment? Upscale boutiques? Thrift shops? Or do you have a particular group of customers? What about college students, office workers, retirees, parents with young children? Then you have a downtown niche-one of the most powerful tools available for downtown revitalization. Niche Strategies for Downtown Revitalization will take you step-by-step through the process of identifying current or potential niches in your downtown. It will show you how to use them as the focus for downtown organization, promotion and recruitment, and it will give you the tools you need to use this powerful revitalization strategy in your downtown.

The purpose of this panel study of nonprofit organizations in the metropolitan area of Minneapolis-St. Paul, Minnesota, over the period from 1980 to 1994 is to explain why some nonprofit organizations grew and others shrank, and why some NPOs survived and others died during this decade and a half. The authors are particularly concerned with the different tactics or strategies employed by the NPOs and the consequences that these choices had for the organization.

Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt

Title: Mastering Marketing: Strategies for Success in the Digital Age Author: Sagar Shinde Description: In the fast-paced and ever-changing world of digital marketing, staying ahead of the competition is essential to achieving success. "Mastering Marketing: Strategies for Success in the Digital Age" is your comprehensive guide to navigating this dynamic landscape and unlocking the full potential of your marketing efforts. Written by renowned marketing expert Sagar Shinde, this book offers a deep dive into the strategies, tactics, and techniques that will empower you to craft compelling campaigns, engage your target audience, and drive tangible results in the digital realm. Whether you're a seasoned marketer or just starting out, this book is your roadmap to mastering the art of marketing in the digital age. Inside, you'll discover: 1. A solid foundation: Lay the groundwork for success by understanding the core principles and fundamentals of marketing in the digital era. Explore the customer journey, market segmentation, and brand positioning to create a strong marketing strategy. 2. Digital channels and platforms: Dive into the vast array of digital channels available to marketers today. Learn how to leverage social media, search engine optimization (SEO), content marketing, email marketing, and more to effectively reach and engage your target audience. 3. Data-driven decision making: Discover the power of analytics and data-driven insights in shaping your marketing strategies. Uncover techniques for gathering and analyzing data, and learn how to make informed decisions to optimize your campaigns and drive better results. 4. Cutting-edge trends and technologies: Stay ahead of the curve by exploring emerging trends and technologies shaping the future of digital marketing. From artificial intelligence (AI) and chatbots to influencer marketing and virtual reality (VR), uncover how to harness these tools to stay relevant and deliver innovative experiences to your audience. 5. Engaging storytelling: Learn the art of storytelling and how it can be used to captivate and connect with your target audience. Discover techniques for crafting compelling narratives and developing content that resonates in the digital landscape. With practical examples, real-world case studies, and actionable insights, "Mastering Marketing" equips you with the knowledge and skills needed to excel in the digital age. Whether you're a business owner, marketing professional, or aspiring marketer, this book will empower you to take your marketing strategies to new heights and drive success in the ever-evolving digital landscape. Get ready to unlock your full marketing potential and become a master in the art of marketing in the digital age with "Mastering Marketing: Strategies for Success in the Digital Age" by Sagar Shinde.