Nigeria S Soft Power In Anglophone West Africa

This book investigates Nigeria’s soft power capabilities in West Africa, demonstrating the extent to which the power of attraction may serve the country’s foreign policy interests. With the increasing popularity of internationally acclaimed cultural outputs, including afrobeat, Nollywood, and charismatic Pentecostalism, and a foreign policy disposition that is altruistic and sparsely transactional, there is increasing interest in how these soft power attributes influence perceptions of Nigeria in Africa. Drawing on extensive original research in Ghana and Liberia, this book highlights the attractive and unattractive elements of Nigeria’s soft power potential. In so far as it makes the case for Nigeria’s soft power in West Africa, it also discusses the challenges encumbering the effective deployment of the full range of Nigeria’s soft power capabilities in the operationalization of its African policy. This book is a timely contribution to prevailing scholarly discussions about the nature and utility of soft power in Africa. It will be of interest to both Africanists and researchers of international relations, foreign policy, and political science more broadly.

This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa’s progressive constitution and expanding multinational corporations, to Nigeria’s Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenya’s sport diplomacy, fashion and tourism industries, and finally Egypt’s Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria’s Omolúwàbí, South Africa’s Ubuntu, Kenya’s Harambee, and Egypt’s Pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/ 9781003176022, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

This book investigates the ways in which soft power is used by African countries to help drive global influence. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies.

This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa’s progressive constitution and expanding multinational corporations, to Nigeria’s Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenya’s sport diplomacy, fashion and tourism industries, and finally Egypt’s Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria’s Omolúwàbí, South Africa’s Ubuntu, Kenya’s Harambee, and Egypt’s Pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/ 9781003176022, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

Ibrahim offers a comparative study of the democratic transitions in the Anglophone countries of West Africa, identifying regional trends and discreet factors. He argues that democracy is creeping up the agenda, owing to a detremined struggle for human rights and because democracy has been denied to the people for so long. He identifies a number of common issues across the region: the rise of a militarised secular state; a significant increase in public corruption; the primitive accumulation of capital; an intense battle to deepen democracy between civil society and the state; the appropriation of gender poltiics by the state through the office of the 'first ladies'; and the growing dissidence between elections and political choice. The study also addresses what may be considered an acceptable regional model in Ghana, and an unacceptable example in Liberia.

Religion and Global Politics: Soft Power in Nigeria and Beyond examines the deployment of religious soft power in African states and the potential it has for transforming perceptions of the continent. The contributors refocus the attention on religion away from the ‘misery’ discourse of conflict and violence towards the domain of international relations, diplomacy and foreign policy in Africa. Through this shift, the contributors analyze the ways in which religion has impacted the external relations of African states. Religion and Global Politics introduces the theme of religion to the discourse of African international relations and politics to provide a thorough examination of religion’s influence on politics in the daily lives of African people.

Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services—a concept encompassed by soft power. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry.