No Size Fits All

Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.

“No Size Fits All” is a book whose time has come––a book that offers a proposal that could revolutionize public school policies in the United States at the federal, state and local levels. The book calls upon Congress to require all public school systems that benefit from federal funding to offer parents and children a choice of alternative schools, some of which would use the time-tested Montessori, Waldorf and Sudbury methods to give American students more freedom in determining what they study and when. These alternative schools would be exempt from the broadly unpopular Common Core testing regime.

Big & Bold: Strength Training for the Plus-Size Woman explains how plus-size women can get started with strength training and reach progressive goals. It shows how to make exercises and workouts more effective for larger bodies, and it includes sample workouts to put the exercises together.

This volume brings together stories of innovative efforts that are being made to improve working conditions across the country, while acknowledging the structural dynamics that challenge and condition them in twenty-first century America. The title, No One Size Fits All, is both intended to capture the diverse strategic narrative of workers’ rights campaigns and to stand as a corrective to the idea that there is a single organizational model or strategy. While there is a great deal of experimentation we have not covered, we hope that what is documented in this book demonstrates the breadth and depth of the creative search for leverage that has been taking place across space and time. We hope that it does justice to the continual craft, test and to recraft strategy and tactics that is continually enacted by unions, worker centers, economic justice coalitions, community organizing groups, and partner research, legal advocacy, policy organizations and allied elected officials.-- Site web de UC Berkeley Labor Center.

Pick up that bread! This doctor-approved method lets you keep the carbs and lose the pounds! “The Starch Solution is one of the most important books ever written on healthy eating.”—John P. Mackey, co-CEO and director of Whole Foods Market, Inc. Fear of the almighty carb has taken over the diet industry for the past few decades—from Atkins to Dukan—even the mere mention of a starch-heavy food is enough to trigger an avalanche of shame and longing. But the truth is, carbs are not the enemy! Bestselling author John A. McDougall and his kitchen-savvy wife, Mary, prove that a starch-rich diet can actually help you attain your weight loss goals, prevent a variety of ills, and even cure common diseases. By fueling your body primarily with carbohydrates rather than proteins and fats, you will feel satisfied, boost energy, and look and feel your best. Based on the latest scientific research, this easy-to-follow plan teaches you what to eat and what to avoid, how to make healthy swaps for your favorite foods, and smart choices when dining out. Including a 7-Day Sure-Start Plan, helpful weekly menu planner, and nearly 100 delicious, affordable recipes, The Starch Solution is a groundbreaking program that will help you shed pounds, improve your health, save money, and change your life.