Norcalmod

Forgotten Modern reveals the work of the innovative architects building in California from the 1930s to the 1970s. With groundbreaking and illuminating examples that will alter the way we think of California architecture, Hess and Weintraub focus on those that exemplify early mid-entury modern, variations on minimalism, and organic architecture. Though architects, historians, and the public alike have overlooked many of these superb architects from California's past century, this book intends to bring them back to our attention. All the architects included here are important in helping to show the breadth of design, that styles like Organic were more widely represented than we have previously realized, and that the fertile soil of California design fostered a wide spectrum of remarkable ideas-even if not all developed a significant school of followers. Chapters Include: A New Introduction to Midcentury California Searching For Midcentury Modern Variations on Wood and Steel Modernism Organic Architecture History Plus Modernism

Many people think modernist architecture never flowered in California north of the San Fernando Valley. NorCalMod dispels that notion in a copiously illustrated history showcasing extraordinary examples of its proud contribution to the Bay Area and environs. As a style, modernist architecture was hotly debated in its day (why create modern structures where such distinctive Victorian and Arts and Crafts buildings already existed?) pulling heavyweights such as Frank Lloyd Wright, Lewis Mumford, and Walter Gropius into the fray. Ultimately, that existing "Bay Region Style" would remain the area's architectural hallmark, but not before hundreds of important modernist projects, many still standing yet unjustly neglected today, had been established. The remarkable photos in this book open our eyes to a long-lost chapter in the history of California architecture and make NorCalMod a volume to be enjoyed by those interested in California history and style as well as by architecture students and professionals.

Julius Ralph Davidson is widely known as the architect of Thomas Mann’s house. Born 1889 in Berlin, Davidson left Germany in 1923 and emigrated to the USA. In Los Angeles, he designed some 150 projects, among them three houses for the experimental Case Study House Program. This long overdue publication is a comprehensive documentation of Davidson’s life and work, highlighting J.R.’s contribution to modernism in California in the 1930s and 1940s.

DIVIn need of advice? Just want to sound off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate and to learn the ins and outs of design. Good habits are found in every part of the design process, from promoting yourself well in order to land the client, to working with that client, to achieving the desired results on press.365 Habits of Successful Graphic Designers reveals solutions from a wide range of freelance designers whose years of experience have helped them find not only the most creative solutions for their clients' design needs, but also the most successful solutions. With a rich compilation of material from previous publications by the authors, this book also focuses on the daily habits that inspire these designers to stay creative and business strategies to be successful when working on your own.In its pages, noteworthy designers, both past and present, working in fields ranging from graphic design, fashion, architecture, typography, and industrial design sound off on every topic, ranging from deadlines, inspiration, competition, rules, respect, education, and handling criticism-all with a certain amount of irreverence. Their thoughts are boiled down into succinct, quotable quotes and one-liners that exemplify their character and demonstrate their philosophy on the world around them. Enjoy reading thought bites from everyone from Art Chantry, Margo Chase, Ed Fella, John C. Jay, Hideki Nakajima, Stefan Sagmeister, and Rudy VanderLans. The insights of these top designers will help guide other designers in both approach and execution of designs that succeed for their clients./div

Throughout the twentieth century housing displays have proven to be a singular genre of architectural and design exhibitions. By crossing geographies and adopting multiple scales of observation – from domestic space to urban visions – this volume investigates a set of unexplored events devoted to housing and dwelling, organised by technical, professional, cultural or governmental institutions from the interwar years to the Cold War. The book offers a first critical assessment of twentieth-century housing exhibits and explores the role of exhibitions in the codification of notions of domesticity, social models, policies, and architectural and urban discourse. At the intersection of housing studies and the history of exhibitions, The Housing Project not only offers a novel angle on architectural history but also enriches scholarly perspectives in urban studies, cultural and media history, design, and consumption studies. This publication is GPRC-labeled (Guaranteed Peer-Reviewed Content). Contributors: Tamara Bjažić Klarin, Gaia Caramellino, John Crosse, Stéphanie Dadour, Rika Devos, Fredie Floré, Johanna Hartmann, Erin McKellar, Laetitia Overney, José Parra-Martínez, Mathilde Simonsen Dahl, Eva Storgaard, Ludovica Vacirca

The first comprehensive examination of California's mid-century modern design, generously illustrated. In 1951, designer Greta Magnusson Grossman observed that California design was “not a superimposed style, but an answer to present conditions.... It has developed out of our own preferences for living in a modern way.” California design influenced the material culture of the entire country, in everything from architecture to fashion. This generously illustrated book, which accompanies a major exhibition at the Los Angeles County Museum of Art, is the first comprehensive examination of California's mid-century modern design. It begins by tracing the origins of a distinctively California modernism in the 1930s by such European émigrés as Richard Neutra, Rudolph Schindler, and Kem Weber; it finds other specific design influences and innovations in solid-color commercial ceramics, inspirations from Mexico and Asia, new schools for design training, new concepts about leisure, and the conversion of wartime technologies to peacetime use (exemplified by Charles and Ray Eames's plywood and fiberglass furniture). The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic.

The author polls a wide range of designers whose years of experience have helped them find not only the most creative solutions for their clients’ design needs, but also the most successful solutions. The insights of top publication designers will help guide other designers in both approach and execution of designs that succeed for their clients. It covers a variety of topics, so the reader is able to walk away with a variety of insight to all aspects of his or her career.

Gwendolyn Wright’s USA is an engaging account the evolution of American architecture, from the late nineteenth century to the twenty-first.