The Unpublished David Ogilvy

The Unpublished David Ogilvy
Author: David Ogilvy
Publsiher: Profile Books
Total Pages: 208
Release: 2012-12-06
Genre: Business & Economics
ISBN: 9781847659453

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First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Ogilvy

Ogilvy
Author: Deborah Underwood
Publsiher: Henry Holt and Company (BYR)
Total Pages: 40
Release: 2019-05-21
Genre: Juvenile Fiction
ISBN: 9781250264169

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The clothes don't make the bunny in this new picture book from New York Times-bestselling author Deborah Underwood, illustrated by T. L. McBeth. When Ogilvy moves to a new town, the possibilities feel endless. There are so many new bunny friends and fun things to do together! But in this town, bunnies in dresses play ball and knit socks, and bunnies in sweaters make art and climb rocks. Ogilvy wants to do everything—and won't let a sweater or a dress get in the way.

Ogilvy on Advertising

Ogilvy on Advertising
Author: David Ogilvy
Publsiher: Hachette UK
Total Pages: 376
Release: 2023-02-02
Genre: Business & Economics
ISBN: 9781802796988

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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy
Publsiher: Unknown
Total Pages: 0
Release: 2011
Genre: Advertising
ISBN: 190491537X

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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Excursions in Number Theory

Excursions in Number Theory
Author: Charles Stanley Ogilvy,John Timothy Anderson
Publsiher: Courier Corporation
Total Pages: 196
Release: 1988-01-01
Genre: Mathematics
ISBN: 0486257789

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Challenging, accessible mathematical adventures involving prime numbers, number patterns, irrationals and iterations, calculating prodigies, and more. No special training is needed, just high school mathematics and an inquisitive mind. "A splendidly written, well selected and presented collection. I recommend the book unreservedly to all readers." — Martin Gardner.

Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy
Publsiher: Unknown
Total Pages: 172
Release: 2002
Genre: Advertising
ISBN: OCLC:1148602313

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Nests

Nests
Author: Susan Ogilvy
Publsiher: Penguin UK
Total Pages: 207
Release: 2021-10-07
Genre: Nature
ISBN: 9780241481721

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An exquisitely illustrated, one-of-a-kind celebration of the hidden beauty of nature and the ingenuity of birds Susan Ogilvy started painting bird nests almost by accident. One day, while tidying up her garden after a storm, she found a chaffinch nest - a strange, sodden lump on the grass under a fir tree. She carried it inside and placed it on a newspaper; over the next few hours, as the water drained out of it, the sodden lump blossomed into a mossy jewel. She was amazed, and dropped everything to make a painting of the nest at exact life size. This was the start of an obsession; Ogilvy has since painted more than fifty bird nests from life, each time marvelling at its ingenious construction. Every species of bird has its own vernacular, but sources its materials - most commonly twigs, roots, grasses, reeds, leaves, moss, lichen, hair, feathers and cobwebs, less usually, mattress stuffing and string - according to local availability. Ogilvy would, of course, never disturb nesting birds; instead she relies upon serendipity, which is why all her nests have either been abandoned after fulfilling their purpose, or displaced by strong winds. Although Nests showcases the specimens she has found near her homes in Somerset and on the Isle of Arran, its subject matter is by no means only British, since these same birds can be found all over Europe, Scandinavia and as far afield as Russia, Turkey and North Africa. This wondrous book is all the more special for its rarity. Few modern books exist specifically on the subject of bird nests; the most recent among the author's reference works was published in 1932. Exquisitely designed and packaged, Nests will be an essential addition to the libraries of all nature lovers.

Measle and the Wrathmonk

Measle and the Wrathmonk
Author: Ian Ogilvy
Publsiher: Harper Collins
Total Pages: 231
Release: 2004-09
Genre: Juvenile Fiction
ISBN: 9780060586850

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Twelve-year-old orphan Measle Stubbs is shrunk down to half an inch tall and placed in a toy train set by his evil guardian, the Wrathmonk.