On Petrocultures

Contemporary life is founded on oil – a cheap, accessible, and rich source of energy that has shaped cities and manufacturing economies at the same time that it has increased mobility, global trade, and environmental devastation. Despite oil’s essential role, full recognition of its social and cultural significance has only become a prominent feature of everyday debate and discussion in the early twenty-first century. Presenting a multifaceted analysis of the cultural, social, and political claims and assumptions that guide how we think and talk about oil, Petrocultures maps the complex and often contradictory ways in which oil has influenced the public’s imagination around the world. This collection of essays shows that oil’s vast network of social and historical narratives and the processes that enable its extraction are what characterize its importance, and that its circulation through this immense web of relations forms worldwide experiences and expectations. Contributors’ essays investigate the discourses surrounding oil in contemporary culture while advancing and configuring new ways to discuss the cultural ecosystem that it has created. A window into the social role of oil, Petrocultures also contemplates what it would mean if human life were no longer deeply shaped by the consumption of fossil fuels.

On Petrocultures brings together key essays by Imre Szeman, a leading scholar in the field of energy humanities and a critical voice in debates about globalization and neoliberalism. Szeman's most important and influential essays, in dialogue with exciting new pieces written for the book, investigate ever-evolving circuits of power in the contemporary world, as manifested in struggles over space and belonging, redefinitions of work and individual autonomy, and the deep links between energy use and climate change. These essays explore life lived in the twenty-first century by examining critically the vocabulary through which capitalism makes sense of itself, focusing on concepts like the nation, globalization, neoliberalism, creativity, and entrepreneurship. At the heart of the volume is the concept of "petrocultures," which demands that we understand a fundamental fact of modern life: we are shaped by and through fossil fuels. Szeman argues that we cannot take steps to address global warming without fundamentally changing the social, cultural, and political norms and expectations developed in conjunction with the energy riches of the past century. On Petrocultures maps the significant challenge of our dependence on fossil fuels and probes ways we might begin to leave petrocultures behind.

"... these fields of scholarship are ones that demonstrate how the scale and complexity of the issues being explored demand insights and approaches that transcend old school disciplinary boundaries. This book offers a selection of the most influential work in energy humanities that has appeared over the past decade. Selections range from anthropology and geography to philosophy, history, and cultural studies to recent energy-focused interventions in art and literature..."--Provided by publisher.

In the 150 years since the birth of the petroleum industry oil has saturated our culture, fueling our cars and wars, our economy and policies. But just as thoroughly, culture saturates oil. So what exactly is “oil culture”? This book pursues an answer through petrocapitalism’s history in literature, film, fine art, wartime propaganda, and museum displays. Investigating cultural discourses that have taken shape around oil, these essays compose the first sustained attempt to understand how petroleum has suffused the Western imagination. The contributors to this volume examine the oil culture nexus, beginning with the whale oil culture it replaced and analyzing literature and films such as Giant, Sundown, Bernardo Bertolucci’s La Via del Petrolio, and Ben Okri’s “What the Tapster Saw”; corporate art, museum installations, and contemporary photography; and in apocalyptic visions of environmental disaster and science fiction. By considering oil as both a natural resource and a trope, the authors show how oil’s dominance is part of culture rather than an economic or physical necessity. Oil Culture sees beyond oil capitalism to alternative modes of energy production and consumption. Contributors: Georgiana Banita, U of Bamberg; Frederick Buell, Queens College; Gerry Canavan, Marquette U; Melanie Doherty, Wesleyan College; Sarah Frohardt-Lane, Ripon College, Matthew T. Huber, Syracuse U; Dolly Jørgensen, Umeå U; Stephanie LeMenager, U of Oregon; Hanna Musiol, Northeastern U; Chad H. Parker, U of Louisiana at Lafayette; Ruth Salvaggio, U of North Carolina, Chapel Hill; Heidi Scott, Florida International U; Imre Szeman, U of Alberta; Michael Watts, U of California, Berkeley; Jennifer Wenzel, Columbia University; Sheena Wilson, U of Alberta; Rochelle Raineri Zuck, U of Minnesota Duluth; Catherine Zuromskis, U of New Mexico.

A rhetorical exploration of an underexamined side of climate change—the ongoing research into and development of geoengineering strategies Geoengineering, Persuasion, and the Climate Crisis: A Geologic Rhetoric exposes the deeply worrying state of discourse over geoengineering—the intentional manipulation of the earth’s climate as means to halt or reverse global warming. These climate-altering projects, which range from cloud-whitening to carbon dioxide removal and from stratospheric aerosol injection to enhanced weathering, are all technological solutions to more complex geosocial problems. Geoengineering represents one of the most alarming forms of deliberative discourse in the twenty-first century. Yet geoengineering could easily generate as much harm as the environmental traumas it seeks to cure. Complicating these deliberations is the scarcity of public discussion. Most deliberations transpire within policy groups, behind the closed doors of climate-oriented startups, between subject-matter experts at scientific conferences, or in the disciplinary jargon of research journals. Further, much of this conversation occurs primarily in the West. Ehren Helmut Pflugfelder makes clear how the deliberative rhetorical strategies coming from geoengineering advocates have been largely deceptive, hegemonic, deterministic, and exploitative. In this volume, he investigates how geoengineering proponents marshal geologic actors into their arguments—and how current discourse could lead to a greater exploitation of the earth in the future. Pflugfelder’s goal is to understand the structure, content, purpose, and effect of these discourses, raise the alarm about their deliberative directions, and help us rethink our approach to the climate. In highlighting both the inherent problems of the discourses and the ways geologic rhetoric can be made productive, he attempts to give “the geologic” a place at the table to better understand the roles that all earth systems continue to play in our lives, now and for years to come.

After Oil explores the social, cultural and political changes needed to make possible a full-scale transition from fossil fuels to new forms of energy. Written collectively by participants in the first After Oil School, After Oil explains why the adoption of renewable, ecologically sustainable energy sources is only the first step of energy transition. Energy plays a critical role in determining the shape, form and character of our daily existence, which is why a genuine shift in our energy usage demands a wholesale transformation of the petrocultures in which we live. After Oil provides readers with the resources to make this happen.

How social media has become a critical tool for advancing the interests of the Canadian oil industry Petroturfing presents an incisive look into how Canada’s pro-oil movement has leveraged social media to rebrand the extractive economy as a positive force. Adapting its title from the concept of astroturfing, which refers to the practice of disguising political and corporate media campaigns as grassroots movements, the book exposes the consequences of this mutually informed relationship between social media and environmental politics. Since the early 2010s, an increasingly influential network of pro-oil groups, organizations, and campaigns has harnessed social media strategies originally developed by independent environmental organizations in order to undermine resistance to the fossil fuel industry. Situating these actions within the broader oil culture wars that have developed as an outgrowth of contemporary right-wing media, Petroturfing details how this coalition of groups is working to reform the public view of oil extraction as something socially, economically, and ecologically beneficial. By uncovering these concerted efforts to influence the “energy consciousness,” Jordan B. Kinder reveals the deep divide between Canada’s environmentally progressive reputation and the economic interests of its layers of government and private companies operating within its borders. Drawing attention to the structures underlying online political expression, Petroturfing highlights the limitations of social media networks in the work of promoting environmental justice and contributing to a more equitable future.

Predominant climate change narratives emphasize a global emissions problem, while diagnoses of environmental crises have long focused a modern loss of meaning, value, and enchantment in nature. Yet neither of these common portrayals of environmental emergency adequately account for the ways climate change is rooted in extractivisms that have been profoundly enchanted. The proposed critical petro-theology analyzes the current energy driven climate crisis through critical gender, race, decolonial, and postsecular lenses. Both predominant narratives obscure the entanglements of bodies and energy: how energy concepts and practices have consistently delineated genres of humanity and how energy systems and technologies have shaped bodies. Consequently, these analytical and ethical aims inform an exploration of alternative embodied energies that can be attended to in the disrupted time/space of energy intensive, extractive capitalism.