Organiser Une Manifestion Sportive Durable

Au-delà des considérations d'image et de notoriété, les manifestations sportives sont au coeur d'enjeux multiples. Elles favorisent la cohésion et la mixité sociales, participent à la protection de l'environnement et de la santé, contribuent au développement économique et touristique d'un territoire. Alors que le développement durable est devenu un véritable enjeu de société et que les ressources financières se raréfient, l'organisateur est invité à analyser l'impact réel d'une manifestation en termes de notoriété, d'image, d'attractivité du territoire, de développement économique ou touristique, de solidarité sociale, d'éducation, de santé... Il ne s'agit pas d'organiser un événement de manière mécanique mais de le concevoir et de le gérer autrement. L'objectif de cet ouvrage est de donner aux élus, professionnels, bénévoles et étudiants, organisateurs de manifestations de toutes tailles, les clés pour réussir une manifestation sur la voie du développement durable. L'analyse est complétée par des outils, cas pratiques et recommandations.

In recent years, major sporting and cultural events such as the Olympic Games have emerged as significant elements of public policy, particularly in efforts to achieve urban regeneration. As well as opportunities arising from new venues, these events are viewed as a way of stimulating investment, gaining civic engagement and publicizing progress to assist the urban regeneration process more generally. However, the pursuit of regeneration involving events is a practice that is poorly understood, controversial and risky. Events and Urban Regeneration is the first book dedicated to the use of events in regeneration. It explores the relationship between events and regeneration by analyzing a range of cities and a range of sporting and cultural events projects. It considers various theoretical perspectives to provide insight into why major events are important to contemporary cites. It examines the different ways that events can assist regeneration, as well as problems and issues associated with this unconventional form of public policy. It identifies key issues faced by those tasked with using events to assist regeneration and suggests how practices could be improved in the future. The book adopts a multi-disciplinary perspective, drawing together ideas from the geography, urban planning and tourism literatures, as well as from the emerging events and regeneration fields. It illustrates arguments with a range of international case studies placed within and at the end of chapters to show positive outcomes that have been achieved and examples of high profile failures. This timely book is essential reading for students and practitioners who are interested in events, urban planning, urban geography and tourism.

Sport and physical culture in Occupied France is a scholarly and readable account of French sport during the Vichy regime. It explores two competing phenomena: the state's promotion of physical culture to rehabilitate French people during the Occupation and athletes' and sporting associations' use of the state's efforts to serve their own agendas.

Exploring the streets of London, Manchester, Belfast, Edinburgh or Cardiff, one cannot help but notice the striking transformations taking place in the urban landscapes. This prominent regeneration of urban areas in the UK and around the world has become an increasingly important issue amongst governments and populations. The growing concern has been a result of the impacts of the decline of cities since the collapse of manufacturing industries and the heightening of global competition. A range of innovative approaches to tackle urban problems have been taken over many decades to attempt to regenerate the fortunes of towns and cities across the UK. This text provides an accessible, yet critical, synthesis of urban regeneration in the UK incorporating key policies, approaches, issues and debates. The central objective of the book is to place the historical and contemporary regeneration agenda into context. Section one sets up the conceptual and policy framework for urban regeneration in the UK. SectiontTwo traces policies that have been adopted by central government to influence the social, economic and physical development of cities, including early municipal interventions in the late nineteenth century, community-focused urban policies of the late 1960s, entrepreneurial property-led regeneration of the 1980s and competition for urban funds in the 1990s. The penultimate section illustrates the key thematic policies and strategies that have been pursued by cities themselves, focusing particularly on improving economic competitiveness and tackling social disadvantage. These approaches are contextualized by discussions covering, for example, urban competitiveness policies and the focus on sustainable urban regeneration. The final section summarizes key issues and debates facing urban regeneration, and speculates upon future directions. Urban Regeneration in the UK blends the approaches taken by central government programmes and cities themselves in the regeneration process. The latest ideas and examples from across disciplines and across the UK’s urban areas are illustrated. This book provides a comprehensive and up-to-date synthesis that will fill a significant gap in the current literature on regeneration and will be a tool for students as well as a seminal read for practitioners and researchers.

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.