Organized Loyalty

This book analyses the ideology that China's leader Xi Jinping has crafted during his decade in power. China’s political system and domestic and foreign policies have, between 2012 and 2022, become more defined by the political thought of Xi Jinping, the most powerful leader of the Chinese Communist Party since the time of Mao Zedong. Today, Xi’s China is embroiled in superpower rivalry with the United States and its allies. Therefore, ongoing ideological transformation in the People’s Republic is destined to have global repercussions. Yet surprisingly, the ideological mission of Xi Jinping is poorly understood. Based on analysis of Xi Jinping’s collected speeches, the book argues that China’s new state ideology is constructed around the three key concepts of loyalty, discipline, and greatness. Xi’s mission is about ideological re-orientation and re-activation, as well as organizational innovation, seeking to frame China’s “national self” as a collective unit under one political banner and one leader. However, despite the monumental Party-state effort to boost the new ideology and state-scripted “moral careers”, the book contends that Xi Jinping cannot take for granted that political and patriotic loyalty will forever trump the formation of “disloyal moral careers” in society.

An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable to counteract decline, loyalty is seen in the function of retarding exit and of permitting voice to play its proper role. The interplay of the three concepts turns out to illuminate a wide range of economic, social, and political phenomena. As the author states in the preface, “having found my own unifying way of looking at issues as diverse as competition and the two-party system, divorce and the American character, black power and the failure of ‘unhappy’ top officials to resign over Vietnam, I decided to let myself go a little.”

Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.

Jarret Ruminski examines ordinary lives in Confederate-controlled Mississippi to show how military occupation and the ravages of war tested the meaning of loyalty during America's greatest rift. The extent of southern loyalty to the Confederate States of America has remained a subject of historical contention that has resulted in two conflicting conclusions: one, southern patriotism was either strong enough to carry the Confederacy to the brink of victory, or two, it was so weak that the Confederacy was doomed to crumble from internal discord. Mississippi, the home state of Confederate President Jefferson Davis, should have been a hotbed of Confederate patriotism. The reality was much more complicated. Ruminski breaks the weak/strong loyalty impasse by looking at how people from different backgrounds--women and men, white and black, enslaved and free, rich and poor--negotiated the shifting contours of loyalty in a state where Union occupation turned everyday activities into potential tests of patriotism. While the Confederate government demanded total national loyalty from its citizenry, this study focuses on wartime activities such as swearing the Union oath, illegally trading with the Union army, and deserting from the Confederate army to show how Mississippians acted on multiple loyalties to self, family, and nation. Ruminski also probes the relationship between race and loyalty to indicate how an internal war between slaves and slaveholders defined Mississippi's social development well into the twentieth century.

Employee engagement and loyalty can be an elusive topic. The 7 Intuitive Laws of Employee Loyalty is a guidebook for organizational leaders looking to curate a culture that engages their teams in doing great work. This book presents the fundamental principles to develop a truly engaged and loyal workforce. Take the guesswork out of the process! You will uncover inspiring and implementable practices from page one that will leave your employees feeling energized to produce, inspired to innovate, and more compelled to stay.

This book analyses the ideology that China's leader Xi Jinping has crafted during his decade in power. China’s political system and domestic and foreign policies have, between 2012 and 2022, become more defined by the political thought of Xi Jinping, the most powerful leader of the Chinese Communist Party since the time of Mao Zedong. Today, Xi’s China is embroiled in superpower rivalry with the United States and its allies. Therefore, ongoing ideological transformation in the People’s Republic is destined to have global repercussions. Yet surprisingly, the ideological mission of Xi Jinping is poorly understood. Based on analysis of Xi Jinping’s collected speeches, the book argues that China’s new state ideology is constructed around the three key concepts of loyalty, discipline, and greatness. Xi’s mission is about ideological re-orientation and re-activation, as well as organizational innovation, seeking to frame China’s “national self” as a collective unit under one political banner and one leader. However, despite the monumental Party-state effort to boost the new ideology and state-scripted “moral careers”, the book contends that Xi Jinping cannot take for granted that political and patriotic loyalty will forever trump the formation of “disloyal moral careers” in society.

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.

An examination of the nature and virtuousness of loyalty and of some of its primary associations: friends, families, organizations, professions, nations, countries (patriotism), and religion (absolute loyalty). Loyalty is distinguished from its cognates and contrasts, its role in human associative life is articulated, and its status as a virtue is defended. The particularist-universalist debate is addressed, the idea of a loyal opposition explored, and its limits defined.