Our Master S Voices

What kinds of political message are actually capable of striking chords with an audience? How do the skills of spellbinding speakers compare with those of their less charismatic competitors? Why are some politicians much more effective on television than others? Max Atkinson's revealing and entertaining review of how politicians attempt to win out hears and minds and votes - based on the study of audio and videotaped material - enables use to begin to answer questions that once seemed unanswerable. He investigates the skills of, amongst others, Tony Benn, J.F. Kennedy, Martin Luther King, Ronald Reagan and Margaret Thatcher, and comes up with some intriguing results -- From back cover

"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.

Mystical tradition or approach to God is present in all religions, especially Judeo-Christian-Islamic religions. The Jewish kabbalists, Christian Gnostics, and Muslim Sufis are well known to the people. Sufis, especially, encompass the idea that God can only be known through love. Indeed, approaching Him, knowing Him, and the act of immersion and immanence all involve love according to Sufi doctrine. A typical Sufi disciple practices these stages through an accomplished master who symbolically embodies all that is God and His manifestations. The mystical language of the Sufis is thus full of symbolic manifestations and its consequent pitfalls, in itself a very difficult journey. It is pitched in the renouncement of this world with an orientation toward God, the journey by stages, while it imbues one with the eternal love of God and teaches him or her the love of His creation. Sufis are thus the most benevolent creatures of God, the most docile, and the most loving; indeed, they are lovers by profession in its purest sense. This anthology, though probably already reeking of the specialized language, reflects my journey toward God, toward loving Him, and in that process, loving my fellow human beings and loving His creation.

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

By one of the most original and learned critical voices in Hispanic studies— a timely and ambitious study of authority as theme and authority as authorial strategy in modern Latin American literature. An ideology is implicit in modern Latin American literature, argues Roberto González Echevarría, through which both the literature itself and criticism of it define what Latin American literature is and how it ought to be read. In the works themselves this ideology is constantly subjected to a radical critique, and that critique renders the ideology productive and in a sense is what constitutes the work. In literary criticism, however, too frequently the ideology merely serves as support for an authoritative discourse that seriously misrepresents Latin American literature. In The Voice of the Masters, González Echevarría attempts to uncover the workings of modern Latin American literature by creating a dialogue of texts, a dynamic whole whose parts are seven illuminating essays on seminal texts in the tradition. As he says, "To have written a sustained, expository book ... would have led me to make the same kind of critical error that I attribute to most criticism of Latin American literature.... I would have naively assumed an authoritative voice while attempting a critique of precisely that critical gesture." Instead, major works by Barnet, Cabrera Infante, Carpentier, Cortázar, Fuentes, Gallegos, García Márquez, Roa Bastos, and Rodó are the object of a set of independent deconstructive (and reconstructive) readings. Writing in the tradition of Derrida and de Man, González Echevarría brings to these readings both the penetrative brilliance of the French master and a profound understanding of historical and cultural context. His insightful annotation of Cabrera Infante's "Meta-End," the full text of which is presented at the close of the study, clearly demonstrates these qualities and exemplifies his particular approach to the text.

"Twenty-five hundred scientists have been herded into an isolated site in the Nevada desert. A neutrino message of extraterrestrial origin has been received, and, under the surveillance of the Pentagon, the scientists labor on His Master's Voice, the secret program set up to decipher the transmission."--BOOK JACKET. "Among them is Peter Hogarth, an eminent mathematician whose posthumous diary makes up the novel. Hogarth joins His Master's Voice after all efforts to decode the message prove futile and, after an early success, gives up on the project to pursue clandestine research into the so-called TX effect. Hogarth comes to realize that the TX effect could lead to the construction of the ultimate weapon - a fission bomb - and that such knowledge must not be allowed into the hands of the military."--BOOK JACKET. "Originally published in 1968, His Master's Voice takes to task the military takeover of scientific research, Cold War - era politics, and humanity's perpetual capacity for (self-)destruction. It remains a mordant satire on scientific microworlds and the monstrous political and military systems bankrolling them."--BOOK JACKET.