Packaging Baseball

Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the “fan experience” has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball’s ambition and reach are now truly global. Focusing on the game’s dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.

No sports fans are more in touch with the history and ephemera of their game than baseball fans. Hitting the sweet spot of our national pastime, The Baseball Fans Bucket List presents a list of 162 absolute must things to do, see, get, and experience before you kick the bucket. Entries range from visiting Elysian Fields in Hoboken, NJ (site of the first pro baseball game), to starting a baseball card collection; experiencing Opening Day; attending your favorite teams Fantasy Camp; reading classic books like Ball Four, and much more! Each entry includes interesting facts, entertaining trivia, and practical information about the activity, item, or travel destination. Also included is a complete checklist so the reader can keep a running tally of their Bucket-List achievements. With todays tabloid stories of steroid abuse and off-the-field shenanigans encroaching on baseballs idyllic charm, this unique guidebook encourages readers to celebrate all thats good about being a fan.

No sport's fans are more in touch with the history and ephemera of their game than baseball fans. Hitting the sweet spot of our national pastime, The Baseball Fan's Bucket List presents a list of 162 ''absolute must'' things to do, see, get, and experience before you kick the bucket. Entries range from visiting Elysian Fields in Hoboken, NJ (site of the first pro baseball game), to starting a baseball card collection; experiencing Opening Day; attending your favorite team's Fantasy Camp; reading classic books like Ball Four, and much more! Each entry includes interesting facts, entertaining trivia, and practical information about the activity, item, or travel destination. Also included is a complete checklist so the reader can keep a running tally of their Bucket-List achievements. With today's tabloid stories of steroid abuse and off-the-field shenanigans encroaching on baseball's idyllic charm, this unique guidebook encourages readers to celebrate all that's good about being a fan.

Analyzing Baseball Data with R Second Edition introduces R to sabermetricians, baseball enthusiasts, and students interested in exploring the richness of baseball data. It equips you with the necessary skills and software tools to perform all the analysis steps, from importing the data to transforming them into an appropriate format to visualizing the data via graphs to performing a statistical analysis. The authors first present an overview of publicly available baseball datasets and a gentle introduction to the type of data structures and exploratory and data management capabilities of R. They also cover the ggplot2 graphics functions and employ a tidyverse-friendly workflow throughout. Much of the book illustrates the use of R through popular sabermetrics topics, including the Pythagorean formula, runs expectancy, catcher framing, career trajectories, simulation of games and seasons, patterns of streaky behavior of players, and launch angles and exit velocities. All the datasets and R code used in the text are available online. New to the second edition are a systematic adoption of the tidyverse and incorporation of Statcast player tracking data (made available by Baseball Savant). All code from the first edition has been revised according to the principles of the tidyverse. Tidyverse packages, including dplyr, ggplot2, tidyr, purrr, and broom are emphasized throughout the book. Two entirely new chapters are made possible by the availability of Statcast data: one explores the notion of catcher framing ability, and the other uses launch angle and exit velocity to estimate the probability of a home run. Through the book’s various examples, you will learn about modern sabermetrics and how to conduct your own baseball analyses. Max Marchi is a Baseball Analytics Analyst for the Cleveland Indians. He was a regular contributor to The Hardball Times and Baseball Prospectus websites and previously consulted for other MLB clubs. Jim Albert is a Distinguished University Professor of statistics at Bowling Green State University. He has authored or coauthored several books including Curve Ball and Visualizing Baseball and was the editor of the Journal of Quantitative Analysis of Sports. Ben Baumer is an assistant professor of statistical & data sciences at Smith College. Previously a statistical analyst for the New York Mets, he is a co-author of The Sabermetric Revolution and Modern Data Science with R.

With its flexible capabilities and open-source platform, R has become a major tool for analyzing detailed, high-quality baseball data. Analyzing Baseball Data with R provides an introduction to R for sabermetricians, baseball enthusiasts, and students interested in exploring the rich sources of baseball data. It equips readers with the necessary skills and software tools to perform all of the analysis steps, from gathering the datasets and entering them in a convenient format to visualizing the data via graphs to performing a statistical analysis. The authors first present an overview of publicly available baseball datasets and a gentle introduction to the type of data structures and exploratory and data management capabilities of R. They also cover the traditional graphics functions in the base package and introduce more sophisticated graphical displays available through the lattice and ggplot2 packages. Much of the book illustrates the use of R through popular sabermetrics topics, including the Pythagorean formula, runs expectancy, career trajectories, simulation of games and seasons, patterns of streaky behavior of players, and fielding measures. Each chapter contains exercises that encourage readers to perform their own analyses using R. All of the datasets and R code used in the text are available online. This book helps readers answer questions about baseball teams, players, and strategy using large, publically available datasets. It offers detailed instructions on downloading the datasets and putting them into formats that simplify data exploration and analysis. Through the book’s various examples, readers will learn about modern sabermetrics and be able to conduct their own baseball analyses.

2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here's the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball's celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here's the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball's relationship with advertising is stronger than ever.

From sandlots to major league stands, two fans set out to recapture their love of the game. For most of their lives together Dale Jacobs and Heidi LM Jacobs couldn’t imagine a spring without baseball. Their season tickets renewal package always seemed to arrive on the bleakest day of winter, offering reassurance that sunnier times were around the corner. Baseball was woven into the fabric of their lives, connecting them not only to each other but also to their families and histories. But by 2017 it was obvious something was amiss: the allure of another Sunday watching their Detroit Tigers had devolved to obligation. Not entirely sure what they were missing, they did have an idea on where it might be found: in their own backyard. Drawing a radius of one hundred miles around their home in Windsor, Ontario, Dale and Heidi set a goal of seeing fifty games at all levels of competition over the following summer. From bleachers behind high schools, to manicured university turf, to the steep concrete stands of major league parks, 100 Miles of Baseball tells the story of how two fans rediscovered their love of the game—and with it their relationships and the region they call home.