Palm Springs In Vintage Postcards

Palm Springs has been a desert vacation oasis for nearly a century and remains the ultimate posh desert spa in pop culture. Film stars put Palm Springs on the map as a destination for weekend getaways. In the postwar era, it became a centerpiece for golfers and a second home for such Hollywood icons as Bob Hope and Bing Crosby. Over the years, postcards portraying Palm Springs have concentrated on its hotels, spas, golf courses, celebrities, and other aspects that have fed the national reputation of the city and its environs as a playground for the rich and famous.

In this collection of vintage-photograph postcards, the Historical Society of Palm Desert explores the city's past.

"Consistently rated the best guides to the regions covered... Readable, tasteful, appealingly designed. Strong on dining, lodging, culture and history."—National Geographic Traveler This book leaves no stone unturned. A complete guide that includes many wonderful sights not included in other travel books. The long history of celebrity association in Palm Springs is regaled in detail (including some juicy gossip)! Distinctive for their accuracy, simplicity, and conversational tone, the diverse travel guides in our Explorer's Great Destinations series meet the conflicting demands of the modern traveler. They're packed full of up-to-date information to help plan the perfect gateway. And they're compact and light enough to come along for the ride. A tool you'll turn to before, during, and after your trip, these guides include these helpful features: chapters on lodging, dining, transportation, history, shopping, recreation and more; a section packed with practical information, such as lists of banks, hospitals, post offices, laundromats, numbers for police, fire, and rescue, and other relevant information; and maps of regions and locales.

Explore the glamor and style of Palm Springs in its golden age with this gorgeously illustrated book of vintage photographs, postcards and other ephemera. From the 1910s through the 1960s, Palm Springs, California, was a city that had it all, including marvelous midcentury Modern architecture, fabulous fly-in hotels, and a swinging nightlife. Featuring vintage images of the area’s famous hotels and gambling dens, as well as the Coachella Valley, Palm Springs Holiday tells the story of this legendary destination in its golden age. Author and architectural historian Peter Moruzzi provides essential historical context as well as insightful and engaging commentary about a time when people vacationed in the desert, dining, dancing, and lounging poolside.

Riverside has been a vital center of agriculture and government throughout the growth of Southern California. Postcards sent from this city to those far away usually depict it as a resort, situated on the western edge of the Colorado Desert, where the historic Mission Inn has been a vacation destination for generations. Illustrating many facets of this world-renowned, garden-like gathering spot, these attractive images also showcase Riverside's Main Street, public buildings, parks, broad avenues, the sharply rising Mt. Rubidoux on the edge of town, and the influence of the citrus industry.

For all the faults attributed to the San Andreas, its one very soothing aspect has been an enormous spiderweb of cracks spreading throughout the geologic formations of what became Riverside County. These fissures yielded springs and grottos of warm waters to which thankful pioneers and snake-oil salesmen alike attributed curative powers. In the 20th century, vacationers seeking relaxation, together with those afflicted with a myriad of maladies, came to Palm Springs, Desert Hot Springs, Glen Ivy, Murrieta Hot Springs, and a dozen other wide places in the road to bathe in the balmy waters beneath desert breezes.

Once little more than a steamy, tropical jungle, Palm Beach was transformed in the early twentieth century by industrialist Henry Flagler and a handful of architects into a playground for the famous, wealthy, and powerful. There, in the garden of earthly delights, celebrities and capitalists enjoyed a variety of leisure and recreational activities--from parties and tennis to sunbathing and dining--and stayed in the most opulent accommodations ever conceived and constructed. Many who loved this lifestyle became part-time residents and built palatial homes for the winter months. To this day, Palm Beach remains one of America's toniest and most exclusive resorts.

This illustrated history of the colorized linen postcards of the 1930s and ’40s is “an incredible tour . . . A veritable treasure trove of American culture” (Crave Online). From the Great Depression through the early postwar years, any postcard sent in America was more than likely a “linen” card. Colorized in vivid, often exaggerated hues and printed on card stock embossed with a linen-like texture, linen postcards celebrated the American scene with views of majestic landscapes, modern cityscapes, roadside attractions, and other notable features. These colorful images portrayed the United States as shimmering with promise, quite unlike the black-and-white worlds of documentary photography or Life magazine. Linen postcards were enormously popular, with close to a billion printed and sold. Postcard America offers the first comprehensive study of these cards and their cultural significance. Drawing on the production files of Curt Teich & Co. of Chicago, the originator of linen postcards, Jeffrey L. Meikle reveals how photographic views were transformed into colorized postcard images—often by means of manipulation—adding and deleting details or collaging bits and pieces from several photos. He presents two extensive portfolios of postcards—landscapes and cityscapes—that comprise a representative iconography of linen postcard views. For each image, Meikle explains the postcard’s subject, describes aspects of its production, and places it in social and cultural contexts. In the concluding chapter, he shifts from historical interpretation to a contemporary viewpoint, considering nostalgia as a motive for collectors and others who are fascinated today by these striking images.