Pandemic Culture

This book centers on negotiations around cultural, governmental, and individual constructions of COVID-19. It considers how the coronavirus pandemic has been negotiated in different cultures and countries, with the final part of the volume focusing on South Asia and Pakistan in particular. The chapters include auto-ethnographic accounts and ethnographic explorations that reflect upon experiences of living with the pandemic and the implications for all areas of life. The book explicates people's dealings with COVID-19 at various levels, situates the spread of rumors, conspiracy theories, and new social rituals within micro- and/or macro-contexts, and describes the interplay between the virus and various institutionalized forms of inequalities and structural vulnerabilities. Bringing together a variety of perspectives, the volume relates to the past, describes the Covidian present, and offers futuristic implications. It enlists distinct imaginaries based on current understandings of an extraordinary challenge that holds significant importance for our human future.

Already dealing with disruptive market forces, the Cultural and Creative Industries (CCIs) faced fundamental challenges resulting from the global health crisis, wrought by the COVID-19 pandemic. With catastrophic changes to cultural consumption, cultural organizations are dealing with short-, medium-, and long-term threats to livelihoods under lockdown. This book aims at filling the literature gap about the consequences of one of the hardest crises – COVID-19 – severely impacting all the fields of the CCIs. With a focus on European countries and taking into account the evolving and unstable context caused by the pandemic still in progress, this book investigates the first reactions and actual strategies of CCIs’ actors, government bodies, and cultural institutions facing the COVID-19 crisis and the potential consequences of these emergency strategies for the future of the CCIs. Solutions adopted during the repeated lockdowns by CCIs’ actors could originate new forms of cultural consumption and/or new innovative market strategies. This book brings together a constellation of contributors to analyze the cultural sector as it seeks to emerge from this existential challenge. The global perspectives presented in this book provide research-based evidence to understand and reflect on an unprecedented period, allowing reflective practitioners to learn and develop from a range of real-world cases. The book will also be of interest to researchers, academics, and students with a particular interest in the management of cultural and creative organizations and crisis management.

In 2005, American experts sent out urgent warnings throughout the country: a devastating flu pandemic was fast approaching. Influenza was a serious disease, not a seasonal nuisance; it could kill millions of people. If urgent steps were not taken immediately, the pandemic could shut down the economy and “trigger a reaction that will change the world overnight.” The Pandemic Perhaps explores how American experts framed a catastrophe that never occurred. The urgent threat that was presented to the public produced a profound sense of insecurity, prompting a systematic effort to prepare the population for the coming plague. But when that plague did not arrive, the race to avert it carried on. Paradoxically, it was the absence of disease that made preparedness a permanent project. The Pandemic Perhaps tells the story of what happened when nothing really happened. Drawing on fieldwork among scientists and public health professionals in New York City, the book is an investigation of how actors and institutions produced a scene of extreme expectation through the circulation of dramatic plague visions. It argues that experts deployed these visions to draw attention to the possibility of a pandemic, frame the disease as a catastrophic event, and make it meaningful to the nation. Today, when we talk about pandemic influenza, we must always say “perhaps.” What, then, does it mean to engage a disease in the modality of the maybe?

At the outset of the COVID-19 pandemic, many thought the changes taking place would be fleeting. It is now widely recognized that COVID-19 will not be the last pandemic in our highly interconnected world, and “pandemic societies” will be with us for some time. Pandemic Societies brings together experts in a wide range of academic disciplines to reflect on how their fields might be transformed in this new context. While the pandemic forces global institutions, such as the World Health Organization, to reimagine the ways in which they function, it also reaches into our everyday lives to change how we organize culture, performing arts, sports, tourism, and cities. Exploring how COVID-19 has altered people’s daily experiences – the ways they meet to play, to perform, and to entertain themselves – this book also pulls the lens back to take in the broader institutional and political contexts in which these quotidian activities are carried out. Examining the profound ways in which the COVID-19 pandemic has transformed every aspect of our lives, Pandemic Societies attempts to understand how we might act to steer this pandemic society, and how to reinvent institutions and practices that we think of as intrinsically face to face.

As an unprecedented global pandemic sweeps the planet, who better than the supercharged Slovenian philosopher Slavoj Žižek to uncover its deeper meanings, marvel at its mind-boggling paradoxes and speculate on the profundity of its consequences? We live in a moment when the greatest act of love is to stay distant from the object of your affection. When governments renowned for ruthless cuts in public spending can suddenly conjure up trillions. When toilet paper becomes a commodity as precious as diamonds. And when, according to Žižek, a new form of communism – the outlines of which can already be seen in the very heartlands of neoliberalism – may be the only way of averting a descent into global barbarism. Written with his customary brio and love of analogies in popular culture (Quentin Tarantino and H. G. Wells sit next to Hegel and Marx), Žižek provides a concise and provocative snapshot of the crisis as it widens, engulfing us all.

This book addresses the twin goals of “Build Back Better” than before the pandemic and the Great Reset called for by the World Economic Forum. Can we use this crisis to re-vision capitalism as a life-preserving, livelihood-enriching phenomenon? All businesses now face the challenge of prospering while serving and saving lives. This should have been their mission all along! The pandemic is killing disproportionately those whom we have neglected. Deaths in Europe and the Americas are between ten and one hundred times more frequent than deaths in China and the region influenced by Chinese civilization for two thousand years. This is all despite the weeks of warning we had and wasted. Since Western governments must massively stimulate their economies in any case, spending trillions, this is a priceless opportunity to usher in certain kinds of world-saving businesses, and show out those kinds of business that wreck our eco-system. We have a priceless opportunity to create an economy that serves all its stakeholders, customers, employees, suppliers and those who physically create wealth, not just those who trade in shares. This virus has sniffed out our selfishness, our toxic levels of individualism and self-indulgence. We should never waste a crisis on recriminations. It is an opportunity to reset our moral compass to re-discover that the true mission of business enterprise is to serve humanity with higher goals. Leadership must be dedicated to service, not self-aggrandizement.

The Dictionary of Coronavirus Culture presents an A-Z of life in lockdown. Taking everyday terms that capture the lived experience of lockdown — like chocolate, streaming, ageing, health, clapping, social distancing, dystopia, and frontline workers — and discussing them with a range of writers, theorists, and academics, it provides unusually accessible and friendly analysis of our shared historic moment. With contributions from Lynne Segal, Jo Grady, Kate Soper, Stefano Harney, and many more, The Dictionary of Coronavirus Culture is designed to help us come to terms with what COVID-19 and the associated lockdowns mean for us, and the world around us.

This book centers on negotiations around cultural, governmental, and individual constructions of COVID-19. It considers how the coronavirus pandemic has been negotiated in different cultures and countries, with the final part of the volume focusing on South Asia and Pakistan in particular. The chapters include auto-ethnographic accounts and ethnographic explorations that reflect upon experiences of living with the pandemic and its implications for all areas of life. The book explicates people’s dealings with COVID-19 at various levels, situates the spread of rumors, conspiracy theories, and new social rituals within micro- and/or macro-contexts, and describes the interplay between the virus and various institutionalized forms of inequalities and structural vulnerabilities. Bringing together a variety of perspectives, the volume relates to the past, describes the Covidian present, and offers futuristic implications. It enlists distinct imaginaries based on current understandings of an extraordinary challenge that holds significant importance for our human future.