Patriarchy And The Politics Of Beauty

Political philosophers from the beginning of history have articulated the significance of beauty. Allan D. Cooper argues that these writings are coded to justify patriarchal structures of power, and that each epoch of global history has reflected a paradigm of beauty that rationalizes protocols of gender performance. Patriarchy is a system of knowledge that trains men to become soldiers but is now being challenged by human rights advocates and women’s rights activists.

First published in 1984, Face Value confronts the pervasive power of beauty through art and literature, as well as interviews with men and women with varying perspectives on the subject. The topics covered range widely: the history of beauty from the Greeks to the present; the pathology of beauty: how women have been willing to harm themselves, mentally and physically, to achieve ‘beauty’; the language we use to speak of beauty, and its implications; our attitudes towards beauty, as examined by psychologists; beauty and ethnic identity; men and beauty. The authors present in fact a redefinition of beauty, enabling both women and men to enjoy it in themselves and in others, while discarding the sex-role stereotypes that have governed the definition of beauty in the past. With a new preface that explores the gaps created by time in the book’s discourse, this book will be of interest to students of linguistics, gender studies, women’s studies, cultural studies, sociology and anthropology.

This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the ‘beauty myth’ with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs’, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries. Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies. “This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise of ‘aesthetic labour’ as a global, transnational and ever-colonizing phenomenon that seeks to sweep up women of all races, ages and locales into its disciplinary grip. Highly recommended.” -Susan J Douglas, University of Michigan, USA the inherited responsibility that remains women’s particular burden to manage.” -Melissa Gregg, Intel Corporation, USA “This book incisively conceptualizes how neo-liberalist and postfeminist tendencies are ramping up pressures for glamour, aesthetic, fashion, and body work in the general public. In a moment when YouTube ‘makeup how to’ videos receive millions of hits; what to wear and how to wear it blogs clock massive followings; and staying ‘on brand’ is sold to us as the key to personal and financial success, ‘aesthetic entrepreneurship’ is bound to become a go-to concept for anyone seeking to understand the profound shifts shaping labor and life in the 21st century.” -Elizabeth Wissinger, City University of New York, USA

The growth of the service economy, widespread acceptance of cosmetic technologies, expansion of global media, and the intensification of scrutiny of appearance brought about by the internet have heightened the power of beauty ideals in everyday life. A range of interdisciplinary contributions by an international roster of established and emerging scholars will introduce students to the emergence of debates about beauty, including work in history, sociology, communications, anthropology, gender studies, disability studies, ethnic studies, cultural studies, philosophy, and psychology. The Routledge Companion to Beauty Politics is an essential reference work for students and researchers interested in the politics of appearance. Comprising over 30 chapters by a team of international contributors the Handbook is divided into six parts: Theorizing Beauty Politics Competing Definitions of Beauty Beauty, Activism, and Social Change Body Work Beauty and Labor Beauty and the Lifecourse The Routledge Companion to Beauty Politics is essential reading for students in Women and Gender Studies, Sociology, Media Studies, Communications, Philosophy, and Psychology.

Few books in this field focus solely on beauty ideals, and this volume is unique in terms of its scholarly, interdisciplinary approach. The eleven chapters offer readers a comprehensive analysis of beauty and patriarchy. They reflect a variety of approaches to the study of feminine beauty, including philosophical, historical, sociological, cross-cultural, and empirical. Feminine beauty is discussed as a means of patriarchal, social control, which shapes the socio-cultural, political context as well as the everyday lives of women.

Beneath the nonstop cacophony of voices across social media, online forums, and news outlets lie the stubborn facts at the heart of the everyday struggles of women today: more than a third of single moms live in poverty; the United States sees more maternal deaths than anywhere else in the developed world; one in five women will be raped in her lifetime; and women still make eighty cents for every dollar earned by a man. Between these brutal statistics and the ill-informed, often contentious public debate stand millions of women who feel alienated, disaffected, or just plain worn out. In the era of #MeToo, Trump, and online harassment, innovative progressive feminist voices are more essential than ever. With her latest book, Deborah Cameron considers feminism from all sides—as an idea, as a theoretical approach, and as a political movement. Written in the succinct, sharp style that has made Cameron’s feminist linguistics blog so popular, this short book lays out past and present debates on seven key topics: domination, rights, work, femininity, sex, culture, and the future. Feminism emphasizes the diversity of feminist thought, including queer, women-of-color, and trans perspectives. Cameron’s clear and incisive account untangles the often confusing strands of one of history’s most important intellectual and political movements. Broad in scope but refreshingly concise, this book is perfect for anyone who needs a straightforward primer on the complex history of feminism, a nuanced explanation of key issues and debates, or strategic thinking about the questions facing activists today.

Centred around the bold voices of millennials and Gen Zs, Smashing the Patriarchy explores how young Indian women from diverse backgrounds ingeniously overcome the patriarchy in their everyday lives. From beauty, body politics, and sexuality, to caste, power, and the paradox of choice, the book explores a wide range of women's issues and draws important connections between these. In the chapter 'On Beauty' the author examines why women pursue or reject mainstream beauty standards and the real-life repercussions of their choices. 'Ishq in the Times of Tinder' considers the conundrum that is love and what women want (and don't want) from partnerships. The chapter 'Women at Work' focuses on how young hyper-informed (and tech-savvy) women have shifted work culture across industries. 'Demystifying the Feminine' examines how women across the socio-cultural spectrum define and express femininity. 'Society, Sanskar, and Choice' dives into society's conception of honour and the backlash dissenting women face when they go against the norm. Taking its inspiration from multi-disciplinary theories, grounded and deepened by interviews with a variety of experts and numerous women, Smashing the Patriarchy is an astonishingly insightful exploration of the collective psyche of modern Indian women.

Recent decades have seen the rise of a global beauty boom, with profound effects on perceptions of bodies worldwide. Against this background, Beauty and the Norm assembles ethnographic and conceptual approaches from a variety of disciplines and across the globe to debate standardization in bodily appearance. Its contributions range from empirical research to exploratory conversations between scholars and personal reflections. Bridging hitherto separate debates in critical beauty studies, cultural anthropology, sociology, the history of science, disability studies, gender studies, and critical race studies, this volume reflects upon the gendered, classed, and racialized body, normative regimes of representation, and the global beauty economy.