Personality Not Included

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters Harness the influence of “accidental spokespeople” and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

How do we come to be who we are? Why do we differ in our personalities? How do these differences matter in life? Individual Differences and Personality aims to describe how and why personality varies among people. Unlike books that focus on individual theorists, this book focuses on current research and theory on the nature of personality and related individual differences. The book begins by discussing how personality is measured, the concept of a personality trait, and the basic dimensions of personality. This leads to a discussion of the origins of personality, with descriptions of its developmental course, its biological causes, its genetic and environmental influences, and its evolutionary function. The concept of a personality disorder is then described, followed by a discussion of the influence of personality on life outcomes in relationships, work, and health. Finally, the book examines the important differences between individuals in the realms of mental abilities, of beliefs and attitudes, and of behavior. Presents a scientific approach to personality and related individual differences, as well as theory and research on the fundamental questions about human psychological variation New edition presents findings from dozens of new research studies of the past six years Includes new chapter on vocational interests and a revised chapter on personality disorders reflecting DSM-5 formulation Contains streamlined descriptions of measurement concepts and heritability research Includes various boxes containing interesting asides that help to maintain the student’s attention.

The summary of Personality Not Included – Why Companies Lose Their Authenticity and How Great Brands Get it Back presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "Personality Not Included" from 2008 gives advice on how to create a fantastic public persona for your business. These ideas will show you how to cultivate a powerful personality for your company, explain why doing so is so vital, and assist you in removing the obstacles that stand between you and the achievement of your business goals. Personality Not Included summary includes the key points and important takeaways from the book Personality Not Included by Rohit Bhargava. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.

Flora, a fashion model on the way to a shoot in the Caribbean, is shocked when she learns the name of the man who owns the island—Ross Duncan Whitney, her husband! He walked out on her years ago. She never expected to run into Ross in a place like this! To make matters worse, her current contract requires that she be single. Even after living apart for so long, Flora and Ross are still technically married. If their secret gets out, the breach of contract will mean more than just the loss of a job... But when she begs Ross to keep quiet about it, he responds by kissing her!

"Showing how and why contemporary personality science matters in the clinical context, this book offers eminently practical tools for psychotherapists from any disciplinary background, and will also be of interest to personality and social psychologists. It is an ideal text for advanced undergraduate courses and for graduate seminars taught within clinical training programs."--BOOK JACKET.

The bestselling beginner’s guide to identifying and understanding the nine personality profiles and applying them to your daily life. The leading experts in the field, Don Richard Riso and Russ Hudson have set the standard for determining personality type using the enneagram. Their studies of this ancient symbol and their progress in determining type with increasing accuracy are known, taught, and emulated worldwide. Discovering Your Personality Type is the essential introduction to this system, a psychological framework that can be used practically, in many aspects of daily life. This revised and updated edition features the all-new, scientifically validated Riso-Hudson Type Indicator, and has also been refined and simplified to appeal especially to beginners and anyone interested in unlocking the secrets of personality. The most reliable, most accurate, and most accessible way to identify type, the improved enneagram questionnaire helps identify fundamental character traits, revealing invaluable directions for change and growth. The profile that emerges is useful for a wide variety of purposes: professional development, education, relationships, vocational counseling, and more. Discovering Your Personality Type is the book readers need in order to begin to see the possibilities made available by understanding personality types. More Than 1 Million Riso-Hudson Enneagram Books Sold

The Five-Factor Model Across Cultures was designed to further an understanding of the interrelations between personality and culture by examining the dominant paradigm for personality assessment - the Five-Factor Model or FFM - in a wide variety of cultural contexts. This volume provides a comprehensive overview of contemporary research and theory about personality traits and culture that is extremely relevant to personality psychologists, cross-cultural psychologists, and psychological anthropologists.