Perspectives On Consumer Behaviour
Download Perspectives On Consumer Behaviour full books in PDF, epub, and Kindle. Read online free Perspectives On Consumer Behaviour ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Perspectives on Consumer Behaviour
Author | : Włodzimierz Sroka |
Publsiher | : Springer Nature |
Total Pages | : 344 |
Release | : 2020-06-26 |
Genre | : Business & Economics |
ISBN | : 9783030473808 |
Download Perspectives on Consumer Behaviour Book in PDF, Epub and Kindle
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Perspectives in consumer behavior
Author | : Harold H. Kassarjian,Thomas S. Robertson |
Publsiher | : Scott Foresman |
Total Pages | : 538 |
Release | : 1981 |
Genre | : Business & Economics |
ISBN | : 0673153940 |
Download Perspectives in consumer behavior Book in PDF, Epub and Kindle
Socio Economic Perspectives on Consumer Engagement and Buying Behavior
Author | : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan |
Publsiher | : IGI Global |
Total Pages | : 420 |
Release | : 2017-01-18 |
Genre | : Business & Economics |
ISBN | : 9781522521402 |
Download Socio Economic Perspectives on Consumer Engagement and Buying Behavior Book in PDF, Epub and Kindle
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Consumer Behaviour
Author | : John O'Shaughnessy |
Publsiher | : Bloomsbury Publishing |
Total Pages | : 536 |
Release | : 2012-12-04 |
Genre | : Business & Economics |
ISBN | : 9781137003775 |
Download Consumer Behaviour Book in PDF, Epub and Kindle
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Consumer Behavior Theories
Author | : Rajagopal |
Publsiher | : Business Expert Press |
Total Pages | : 196 |
Release | : 2018-02-25 |
Genre | : Business & Economics |
ISBN | : 9781947441156 |
Download Consumer Behavior Theories Book in PDF, Epub and Kindle
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Perspectives in Consumer Behaviour
Author | : Harold H. Kassarjian,Thomas S. Robertson |
Publsiher | : Unknown |
Total Pages | : 616 |
Release | : 1991 |
Genre | : Electronic Book |
ISBN | : 0877772347 |
Download Perspectives in Consumer Behaviour Book in PDF, Epub and Kindle
Multicultural Perspectives in Customer Behaviour
Author | : Maria G. Piacentini,Charles C. Cui |
Publsiher | : Routledge |
Total Pages | : 13 |
Release | : 2013-09-13 |
Genre | : Business & Economics |
ISBN | : 9781135744083 |
Download Multicultural Perspectives in Customer Behaviour Book in PDF, Epub and Kindle
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.
Consumer Behaviour and the Arts
Author | : François Colbert,Alain d’Astous |
Publsiher | : Routledge |
Total Pages | : 159 |
Release | : 2021-09-30 |
Genre | : Business & Economics |
ISBN | : 9780429553707 |
Download Consumer Behaviour and the Arts Book in PDF, Epub and Kindle
Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector