Persuasive Advertising For Entrepreneurs And Small Business Owners

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

How to plan, write, design, and profit from your own advertising! There is nothing mysterious about creating high-quality, effective advertising-but there is a lot to learn. In this remarkable handbook, you'll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small-business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You'll learn how to: * Plan for a 25% sales jump and a 33% leap in profits * Write powerful headlines and effective advertising copy that move people to action * Identify and target consumers who are most likely to buy your goods or services * Become a smart media buyer * Turn a $1,000 outlay into $15,000 worth of advertising ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York's Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years' experience writing, designing, and selling small-business advertising. Also available from the Entrepreneur Magazine library: * The Entrepreneur Magazine Small Business Advisor * The Entrepreneur Magazine Guide to Integrated Marketing * Making Money with Your Personal Computer * The Entrepreneur Magazine Small Business Answer Book * Small Business Legal Guide * Starting a Home-Based Business * Starting an Import/Export Business

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.

What can I do to succeed? Should I advertise? Is direct mail effective? Can I copromote my product? Should I hire someone to market my company? If you're a small business owner and these are questions you keep asking yourself, but you don't have thefoggiest notion as to what marketing means, or you know a little about marketing but think it will cost you a fortune, then "Start Up Marketing" is for you. Phil Nulman clearly and simply defines marketing, giving you practical marketing campaigns, utilizing principles that have long helped large corporations thrive. The author shows you how to make your product or service known, what marketing tools best suit your needs and when you should implement your plans. The book helps you define a clear vision for the future and provides methods for achieving greater success. After reading Start Up Marketing, and incorporating its marketing techniques, your business will soar. "Start Up Marketing, a blueprint for small business success," is written in a very accessible, easy-to-follow format. The book is a usable, reliable manual that you can follow step-by-step toward achieving your goals -- increased exposure, profitability and recognition.

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

This is an owner's manual to advertising for a small business.