Planning And Promoting Events In Health Sciences Libraries

Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library? Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will: Walk readers through the stages of library programming and promotion Act as a how-to for health sciences librarians looking to create successful outreach events Highlight how other health sciences libraries just like yours have successfully created programs for their users, even those with little to no programming budget Encourage readers to think creatively about their own programming and events Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don’t need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.

Virtual services have been part of health sciences libraries for a long time in various forms, including the provision of reference and research services via email or chat, availability of online instruction, access to electronic materials, and the curation of virtual research guides. But when the COVID-19 pandemic forced many libraries to close their doors and pivot to virtual services almost overnight. Moving all services remote, even for just a short time, did highlight what worked well and what did not. The situation increased visibility of these services and made patrons more aware of what was available, perhaps making them more likely to expect and use those services in the future. In some ways, the pandemic showed us ways in which virtual services could even be better than in person services for providing prompt patron services. The situation increased visibility of existing services, making users more aware of what was available, and revealed gaps and needed improvements in virtual services. In this book copublished by the Medical Library Association, librarians from academic to hospital health sciences libraries, from rural to urban areas, and across a range of service specialties provide blueprints and best practices for building and maintaining sustainable virtual services in health sciences libraries. Each chapter in this volume addresses aspects of providing virtual services in information and access services, reference and instruction, collections, and clinical services written by contributors who have been involved in this work in their own libraries. Whether you are just beginning an implementation, assessing and refining current offerings, or strategizing for sustainability and looking to the future, this book will provide practical advice, tools, and considerations for maximizing user engagement and satisfaction with virtual library services and resources.

Building Health Sciences Library Collections: A Handbook provides readers with an accessible, in-depth reference for building their library's collection. Designed for all librarians, whether new or experienced, to aid in the bibliographic selection of a variety of materials in different formats

Libraries and library staff are constantly in the process of expanding and adapting services in order to remain responsive to their varied user communities. As part of this trend, there is an increasing emphasis on providing a wide variety of programs and events; this service expansion has been met with broad enthusiasm by library users everywhere. Great Library Events: From Planning to Promotion to Evaluation, with its holistic approach to program provision, serves as an indispensable companion for anyone responsible for event or program planning in their organization. The guide moves through a program’s lifecycle, beginning with the initial steps of defining an event’s scope, ensuring inclusivity, and constructing measurable objectives. It follows with practical considerations such as finding funding, publicizing, assessing outcomes, reporting, and using data to keep the program cycle going. To support each of these steps, and to help ensure successful initiatives, practical examples, templates, and tools are provided throughout. While this book is aimed at library managers and programming staff, it will be helpful for anyone responsible for event or program planning in their organization, whether they are new to the task or seasoned professionals.

This handbook provides the needed information about accreditation to enable any library team to prepare for and be an integral part of an accreditation process.

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Leadership and Management Skills for Health Information Professionals is intended to provide a quick, readable introduction to key concepts in leadership and management so that a new leader can get up to speed quickly, and experienced leaders can increase, enhance, or refresh their skills.

Danger of health misinformation online, long a concern of medical and public health professionals, has come to the forefront of societal concerns during the COVID-19 pandemic. Regardless of their motives, creators and sharers of misinformation promote non-evidence-based health advice and treatment recommendations, and often deny health methods, measures, and approaches that are supported by the best evidence of the time. Unfortunately, many infrastructural, social, and cognitive factors make individuals vulnerable to misinformation. This book aims to assist information and health professionals and educators with all phases of information provision and support, from understanding users’ information needs, to building relationships, to helping users verify and evaluate sources. The book can be used as a textbook in library and information science programs, as well as nursing, communication, journalism, psychology, and informatics programs. The book, written from the e-health literacy perspective, is unique in its nuanced approach to misinformation. It draws on psychology and information science to explain human susceptibility to misinformation and discusses ways to engage with the public deeply and meaningfully, fostering trust and raising health and information literacy. It is organized into three parts. Part I: The Ecology of Online Health Information' overviews the digital health information universe, showing that misinformation is prevalent, dangerous, and difficult to define. Part II: Susceptibility to Misinformation: Literacies as Safeguards addresses factors and competencies that affect individual vulnerability and resilience. Part III: Solutions focuses on education and community engagement initiatives that help the public locate and evaluate health information. Chapters within the three Parts discuss technological innovation and social media as posing novel risks as well as presenting novel solutions to helping the public connect with high quality information and building trusting relationships among the public and information and health professionals.