Postfeminism And Health

Winner of the 2021 BPS Book Award: Academic Text category, this groundbreaking book employs a transdisciplinary and poststructuralist methodology to develop the concept of ‘postfeminist healthism,’ a twenty-first-century understanding of women’s physical and mental health formed at the intersections of postfeminist sensibilities, neoliberal constructs of citizenship and the notion of health as an individual responsibility managed through consumption. Postfeminist healthism is used in this book to explore seven topics where postfeminist sensibility has the most impact on women’s health: self-help, weight, surgical technologies, sex, pregnancy, responsibilities for others’ health and pro-anorexia communities. The book explores the ways in which the desire to be normal and live a good life is tied to expectations of ‘normal-perfection’ circulated across interpersonal interactions, media representations and expert discourses. It diagnoses postfeminist healthism as unhealthy for both those women who participate in it and those whom it excludes and considers how more positive directions may emerge. By exploring the under-researched intersection of postfeminism and health studies, this book will be invaluable to researchers and students in psychology, gender and women’s studies, health research, media studies and sociology.

The feminist women’s health movement of the 1960s and 1970s is credited with creating significant changes in the healthcare industry and bringing women’s health issues to public attention. Decades later, women’s health issues are more visible than ever before, but that visibility is made possible by a process of depoliticization The Vulnerable Empowered Woman assesses the state of women’s healthcare today by analyzing popular media representations—television, print newspapers, websites, advertisements, blogs, and memoirs—in order to understand the ways in which breast cancer, postpartum depression, and cervical cancer are discussed in American public life. From narratives about prophylactic mastectomies to young girls receiving a vaccine for sexually transmitted disease, the representations of women’s health today form a single restrictive identity: the vulnerable empowered woman. This identity defuses feminist notions of collective empowerment and social change by drawing from both postfeminist and neoliberal ideologies. The woman is vulnerable because of her very femininity and is empowered not to change the world, but to choose from among a limited set of medical treatments. The media’s depiction of the vulnerable empowered woman’s relationship with biomedicine promotes traditional gender roles and affirms women’s unquestioning reliance on medical science for empowerment. The book concludes with a call to repoliticize women’s health through narratives that can help us imagine women—and their relationship to medicine—differently.

Are girls taking over the world? It would appear so, based on magazine covers, news headlines, and popular books touting girls’ academic success. Girls are said to outperform boys in high school exams, university entrance and graduation rates, and professional certification. As a result, many in Western society assume that girls no longer need support. But in spite of the messages of post-feminism and neoliberal individualism that tell girls they can have it all, the reality is far more complicated. Smart Girls investigates how academically successful girls deal with stress, the “supergirl” drive for perfection, race and class issues, and the sexism that is still present in schools. Describing girls’ varied everyday experiences, including negotiations of traditional gender norms, Shauna Pomerantz and Rebecca Raby show how teachers, administrators, parents, and media commentators can help smart girls thrive while working toward straight As and a bright future.

This book engages with the ongoing question of why many girls stop doing sport and physical activity in their teenage years. Previous research has found that many girls’ disengagement from sport takes place despite their childhood enjoyment and that frequently these same women take up sport again as adults. Within these chapters, Sheryl Clark explores what it is about this period of time that persuades many girls to disengage from sports when their male peers continue to take part; why some girls continue to take part; and most importantly how girls understand this participation. She suggests that girls’ participation in sport should be viewed as part of their ongoing constructions of ‘successful girlhood’ within a competitive schooling system and broader socioeconomic context.

In style typical of this series Introducing Postfeminism uses text and integrated illustration to trace the effect of French feminist theory on contemporary gender, politics and culture.

Postfeminism and Body Image is a groundbreaking work that provides a poststructuralist and psychosocial analysis of key issues at the intersections of body image, psychology and media. The book outlines the theoretical framework through the work of renowned philosophers, Michel Foucault and Gilles Deleuze, and their use in feminist scholarship, to address body-image issues and challenges in the context of a postfeminist sensibility. The authors rethink body image, calling into question assumptions and obligations that affect recent issues related to social-media use, body positivity, the transformation imperative, body shaming and muscular masculinity. The analysis shows the advantage of seeing body image as a form of non-linear warfare, structured by contradiction, confusion and critique, where attempts to challenge oppressive body image practices are appropriated under the guise of positive alternatives to maintain that oppression. Through real-world examples, these nuanced concepts are made relatable and comprehensible to the readers. The book also offers a number of affirmative and hopeful ways forward. This is an indispensable resource for students and professionals of Gender studies, Health Psychology, Social Psychology and Media and Cultural Studies. It is also ideal for anyone exploring body image, self-image, postfeminism and poststructualism.

From domestic goddess to desperate housewife, What a Girl Wants? explores the importance and centrality of postfeminism in contemporary popular culture. Focusing on a diverse range of media forms, including film, TV, advertising and journalism, Diane Negra holds up a mirror to the contemporary female subject who finds herself centralized in commodity culture to a largely unprecedented degree at a time when Hollywood romantic comedies, chick-lit, and female-centred primetime TV dramas all compete for her attention and spending power. The models and anti-role models analyzed in the book include the chick flick heroines of princess films, makeover movies and time travel dramas, celebrity brides and bravura mothers, ‘Runaway Bride’ sensation Jennifer Wilbanks, the sex workers, flight attendants and nannies who maintain such a high profile in postfeminist popular culture, the authors of postfeminist panic literature on dating, marriage and motherhood and the domestic gurus who propound luxury lifestyling as a showcase for the ‘achieved’ female self.

Jacques Lacan is known as 'the French Freud' and is the key figure of postmodern psychoanalysis.