Presidential Communication And Character

This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.

Whether writing from the perspective of rhetoric or political science, scholars of presidential communication often assume that the ultimate meaning of presidential rhetoric lies in whether it achieves policy success. In this book, David Michael Ryfe argues that although presidential rhetoric has many meanings, one of the most important is how it rhetorically constructs the practice of presidential communication itself. Drawing upon an examination of presidential rhetoric in the twentieth century - from Theodore Roosevelt to Franklin D. Roosevelt, from Ronald Reagan to Bill Clinton - Ryfe surveys the shifting meaning of presidential communication. In doing so, he reveals that the so-called public or rhetorical presidency is not one fixed entity, but rather a continuously negotiated discursive construct.

Presidential Communication is the first book to combine a study of the American Presidency with communication theory. The book brings readers a new way of looking at the Chief Executive Office. First Presidential Communication builds a case for the "rhetorical presidency"--what it means and how it works--and why an approach based on an analysis of presidential rhetoric and persuasion works better than others to uncover the essential nature of the office. The authors also examine the presidency from the major areas of concentration traditionally found in communication scholarship.

A book entitled The Presidential Character is more timely and necessary than ever. This new issue of James David Barber’s classic work appears almost 50 years after its first publication and yet reads like a roadmap to the 2020 presidential election. Its subtitle, “Predicting Performance in the White House,” is an apt reflection on the election of 2016. With a revised and updated foreword by George C. Edwards III that brings in the Trump Administration, this book argues that patterns in a person’s character, world view, and political style can allow us to anticipate his or her performance as president. How would Barber have categorized Donald J. Trump, who appears to defy every presidential type and norm? This question suggests one of the most provocative and appealing reasons for students, scholars, and voters to re-read The Presidential Character at this particular juncture. What should we look for in a president? This text offers explanations and predictions of the performance of past presidents and presidential candidates with many cautionary tales looking forward. Features Presents a revised and updated foreword by presidential scholar George C. Edwards III, Distinguished Professor of Political Science at Texas A&M University, that includes the advent of the Trump Administration and highlights the book’s classic and enduring contributions. Includes predictions of presidential performance from Nixon to Bush. Analyzes the media’s role in providing information about the political candidates and in shaping public opinion of them. Draws on historical, biographical, and psychological research to help voters make judicious choices in determining the country’s highest leaders. Encourages citizens to be actively involved scholars, critics, and participants in their government.

The End of the Rhetorical Presidency? Public Leadership in the Trump Era explores one of the most disruptive aspects of the Trump presidency. Since the FDR administration, presidents developed the capacity and skill to use the public to influence the legislative arena, gain reelection, survive scandal and secure their legacy. Consequently, presidential rhetorical leadership has its own norms and expectations. Comparing President Trump’s communications apparatus as well as rhetoric (including Twitter) to previous presidents, Diane Heith demonstrates how Trump exercises leadership by adhering to some of these norms and expectations, but rejects, abandons and undermines most. Heith argues that his individual, rather than institutional, approach to leadership represents a change in tone, language and style. She concludes that the loss of skill and capacity represents a devolution of the White House institution dedicated to public leadership, especially in the legislative arena. More significantly, the individual approach emphasizes weakening the ability of the press and other political elites to hold the president accountable. This book will appeal to students and scholars of the presidency as well as general readers who quest for a deeper understanding of the Trump White House.

"American democracy is in a period of striking tumult. The clash of a rapidly changing socio-technological environment and the traditional presidency has led to an upheaval in the scope and standards of executive leadership. Research on the presidency, although abundant, has been slow to adjust to changing realities associated with digital technologies, diverse audiences, and new political practices. Meanwhile, journalists and the public continue to encounter and shape emerging presidential efforts in deeply consequential ways. This book offers a comprehensive framework for understanding contemporary presidential communication: the ubiquitous presidency. Presidents harness new opportunities in the media environment to create a nearly constant and highly visible presence in political and nonpolitical arenas. They do this by trying to achieve longstanding presidential goals, namely visibility, adaptation, and control. However, in an environment where accessibility, personalization, and pluralism are omnipresent considerations, the strategies presidents use to achieve their goals are very different from what we once knew. Using this novel framework, the book undertakes one of the most expansive analyses of presidential communication to date. A wide variety of approaches-ranging from surveys and survey-experiments, to large-scale automated content and network analyses, to qualitative textual analysis-uncover new aspects of the intricate relationship between the president, news media, and the public. Focusing on the presidency since Ronald Reagan, and devoting particular attention to the cases of Barack Obama and Donald Trump, the book uncovers remarkable shifts in communication that test the institution of the presidency and, consequently, democratic governance itself"--

The third edition of New Directions in the American Presidency provides important updates on all topics throughout the text, including new and relevant literature across the subfield of presidency studies within political science. Significant changes have occurred within the political environment since the publication of the second edition. Many scholars refer to the Trump presidency as a "disruption" to the political order, and each chapter will assess the lessons and legacies of the Trump years and analyze how the Biden presidency is faring in the return to a more "traditional" style of presidential leadership. New to the Third Edition: Updated chapter on the 2020 presidential campaign and aftermath Assessment of the Trump years: Presidential powers and management of executive branch, use of social media, relationship with Congress, relationship with political parties, public opinion, domestic and foreign policy, Supreme Court appointments Two new chapters—unitary powers, and intersectionality and the presidency