Principles Of Speech Communication

Abstract: This 10th edition book has the essential features of the original book as written by Professor Monroe. Monroe originated the "Monroe's Motivated Sequence" which forms the conceptual core of so many successful persuasive and actuative speeches. Monroe also introduced a "three-step process" to teaching speech. Topics covered in the book include: public speaking skills; the basic elements of speechmaking; listening; speaker-audience interaction; planning and preparing speeches; choosing speech subjects and purposes; analyzing the audience and occasion; using motivational appeals in speech preparation; finding and using supporting materials; adapting the speech structure to audiences; beginning and ending the speech; outlining the speech; using visuals; developing speeches to persuade, inform and entertain. This book includes several sample speeches for study and analysis as well as recommended supplementary reading.

Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages the reader to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This brief but comprehensive book also offers the reader the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.

The new edition of Principles of Speech Communication, Twelfth Brief Edition is accompanied by The Speech Writer's Workshop, an interactive speech-writing software that will help you prepare your speeches. Available for both IBM and Macintosh systems, this program covers such topics as introductions and conclusions, defining the purpose of your speech, speech apprehension, preparing research and supporting material, and much more. Ask your professor for more details.

Balancing skills and theory, Principles of Public Speaking, 19th Edition, emphasizes orality, internet technology, and critical thinking as it encourages the reader to see public speaking as a way to build community in today’s diverse world. Within a framework that emphasizes speaker responsibility, listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This edition opens with a new chapter on speaking apprehension, and offers enhanced online resources for instructors and students.

This highly esteemed introduction to public speaking offers comprehensive yet streamlined coverage of speech processes, preparation, channels and types. The new edition covers the theoretical as well as the practical aspects of public speaking. Hallmarks include a commitment to cultural sensitivity, with concrete advice for students on how they can speak effectively in a culturally diverse society, and a commitment to providing the most up-do-date research in the field. An accessible writing style that speaks to all students and excellent coverage of the use of computers and the Internet for speech research makes this revision the strongest ever.